Infocore

Technology-powered.
Results-driven.

CampaignTrac delivers sophisticated technology platform and data visualization tools direct marketers are accustomed to with other media. It also delivers an advantage no other media can: a truly objective, independent media auditing tool that verifies third party email campaign performance.

Real Time Campaign Monitoring

Marketers can monitor opens and clicks – segregated by list source – as they are occurring using CampaignTrac’s real time performance viewer. And while the real time viewer allows clients to monitor message engagement in a live environment, it also gives Infocore’s professional staff the ability to manage the campaign even more closely, ensuring that deployments occur at exactly the daypart and time ordered by the client.

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Highlights

  • Live deployment viewer
  • Compare performance by audience
  • View performance by daypart

Opens & Clicks

With CampaignTrac, marketers can seamlessly view campaign performance reports from all lists as they are reported from each list owner. But CampaignTrac goes well beyond the tedious, limited world of spreadsheets, and also delivers performance data within a graphical, visualized dashboard environment, allowing marketers to slice and dice results based on dozens of possible permutations.

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Highlights

  • Visualized performance reporting
  • Granular time of day specifics
  • Customizable analysis on-the-fly
  • Visual comparisons by List, List Code, Creative

Third Party Performance Validation

At Infocore, we believe marketers deserve total transparency and full accountability with regard to the performance of their campaigns. CampaignTrac delivers the industry’s first – and only – independent performance validation tools for every campaign Infocore manages. Each deployment includes our unique, full validation service to give marketers the confidence that every open and every click reported by the list owner has been objectively validated by our proprietary technology.

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Highlights

  • Comprehensive performance audit
  • Objective, independent results validation
  • Instantly available results
  • Web-based access

Data Visualization

At Infocore, we love spreadsheets as much as anyone, but we know marketers demand and deserve more. So all our performance reporting is delivered via CampaignTrac dashboards, all of which use sophisticated data visualization tools that give marketers the insights and analysis they require.

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Highlights

  • Customizable charts, graphs, tables
  • Instant, online analyses
  • Exportable for presentations & reports

Timestamped, Granular Results

With CampaignTrac, marketers can see precisely when – down to the date, day of week, and minute of day – their campaign performed best, and worst, cut by list, audience segment and offer type. These insights inform future audience selection, campaign design and purchase decisions, as well as performance and traffic expectations.

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Highlights

  • Opens and clicks by time of day
  • Instant response curve analysis
  • Presentation-ready graphics

Performance by Device Type

CampaignTrac gives marketers the ability to understand key user agent data for each email deployment, delivering detailed data about the Browser Type, Device Type and Operating System for clicks and opens across audiences and for every campaign.

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Highlights

  • Opens and clicks analysis based on:
  • Operating system
  • Platform
  • Browser
  • Rich audience analysis
  • Insights for future campaigns

Campaign Metrics

CampaignTrac allows marketers to pull up, analyze and export campaign performance for any of their campaigns in our system, offering on-the-fly analysis, discussions and decision support. Metrics available for analysis include delivery rates, opens, open rate, clicks, CTR, click-to-open rates, cost per click, cost per open, CPM delivered, and much more. The handy Campaign Summary report delivers a comprehensive, graphical, exportable campaign performance report with the click of a button.

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Highlights

  • Fast and customizable
  • Huge array of data points with one click
  • Exportable for use in outside platforms

Benchmarking Data

To give marketers the perspective they hunger for, Infocore has amassed a deep, anonymized performance benchmarking database, stocked with campaign performance metrics from more than 400 million delivered email records across thousands of campaigns. This insight-packed resource allows marketers to compare their performance to the performance of other, anonymized marketers to improve their own performance.

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Highlights

  • 400 million+ record sample size
  • Fully anonymized
  • Comparative, actionable insights

Sales Conversion Analysis

CampaignTrac can provide clients with a true closed-loop view of their campaigns—from audience analysis, to list selection, to campaign execution and performance, and now, to sales conversion.

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Highlights

  • Comprehensive conversion data
  • Endlessly customizable
  • Exportable
  • Presentation-ready graphics

100% Web-Based

Everything that CampaignTrac does is available online, 24/7. No more emailing for spreadsheets, reports, invoices, creative assets, data files or POs. Every aspect of every campaign is available to users who have the credentials to obtain them from our super-secure web-based environment.

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Highlights

  • 24/7 access
  • Super secure, partitioned environment
  • Fast, cloud based processing
  • Convenient and comprehensive

Specialty Tools for Automotive

For our automotive clients, CampaignTrac offers a full set of “Dealerization” tools that expedite dealer-specific campaigns, taking all the mind-numbing, spreadsheet drudgery out of the process. Our back-end includes a comprehensive dealer map, which then displays available audience inventory across multiple lists and multiple upcoming campaigns. With CampaignTrac, dealer-specific campaign demand aggregation and ordering is quick, easy, and automated.

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Highlights

  • Custom dealer maps
  • On-the-fly demand aggregation
  • Live counts by Dealer & by List
  • Huge time savings – no more spreadsheets

A show of strength

We are happy to arrange a personal demo of CampaignTrac and show you how it can help your business.

YES, I’M INTERESTED