Direct Marketing to Movers in the US

Data Sources

Each year it's estimated that 40 million Americans - 14% of the population - will move to a new home. Each week 300,000 new records become available, tracking New Movers and Pre Movers. Movers are in the market for a vast array of products and services and will spend more in the first 6 months after a move than in the next 3 years.

Movers need everything from cable, furniture, appliances, remodeling, mortgages, pet services, carpeting, and lawn care, to new doctors, schools, and dry cleaners.

Marketers targeting Movers can reach their desired audience at any stage in the process with offers customized for their needs and interests. Infocore’s analysis of the US market has uncovered 278 separate audiences that we have classified into 20 categories of selectable attributes.

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Direct Marketing to US Beauty Buyers

Beauty Audience ChartMarketers focused on the Beauty market have access to a wide range of options when marketing to US Beauty buyers with email or direct mail campaigns. There are 107 audiences available, which can be classified into 11 separate Categories. Buyers can be targeted based on a variety of attributes such as ethnicity, product type, and others. This enables marketers to engage audiences for new customer acquisition and direct marketing with exceptional selection, precision, and ROI.  

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Data Analysis Reveals Highly Segmented Consumer Groups

Published in WWD October 26, 2015

By ARTHUR ZACZKIEWICZ

WWD logoFor brands targeting fashionistas, jewelry buyers and dedicated consumers of beauty products, target audiences in these segments are broad and diverse, according to a just-released "audience landscape" analysis report by marketing firm Infocore Inc.

The company studied target audiences in the fashion apparel, beauty and jewelry segments. The report, said chief executive officer Kitty Kolding, involved collaborating with brands and leveraging the company’s own analytical insights to "better understand the nature" of target audiences.

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Direct Marketing to US Jewelry Buyers

Jewelry Audience ChartMarketers have access to a wide range of options when marketing to US jewelry buyers with email or direct mail campaigns. There are more than 64 audiences available, which Infocore has categorized into 17 separate categories. 

Buyers can be targeted based on a variety of attributes such as tastes in jewelry, ethnicity, purchase methods, gender, income and more. This enables marketers to engage audiences for new customer acquisition and direct marketing with exceptional selection, precision, and ROI.  

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Marketing to Auto Shoppers in the US

Automotive Audience ChartMarketers focused on Automotive Shoppers can reach their target audience at any stage in the purchase cycle with offers customized for their interests and lifestyles. 

Infocore’s analysis of the US market has uncovered 106 separate audiences in 8 tiers that offer marketers the ability to select consumers at lease end, serious shoppers doing research, families with children, car buffs and more. This precision lets marketers deliver the right message at the right moment. 

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Marketing to US Travelers

Travel SourcesMarketers have access to a wide range of options when they’re looking to reach US travelers with email or direct mail campaigns: there are more than 480 audiences available, which Infocore has categorized into 18 separate traveler categories. Each category consists of individuals in the US that travel for business or pleasure, with or without kids, on the land, air and sea. Marketers can easily engage these audiences for new customer acquisition and direct marketing with exceptional selection, precision, and ROI. 

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Direct Marketing to New Moms & Pregnant Moms in the USA

Moms Audience ChartMarketers focused on Pregnant Women, and Moms with Babies & Toddlers can reach their target market with great precision using email or direct mail.

Infocore’s analysis of the US market has uncovered a total of 333 separate audiences that offer marketers the ability to segment and engage these consumers at the moment when they are most likely to be responsive to a marketing promotion or offer.

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Marketing to Foodies in the US

FoodiesMarketers focused on "Foodies" can reach their target market with great precision using email or direct mail.  Infocore's analysis of the US market has uncovered a total of 202 separate audiences that offer marketers the ability to segment and engage these consumers with a marketing promotion or offer based on their precise interests.

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Auto Shoppers: Available Audience Data

Car buyingIf you’re marketing to the tens of millions of active car shoppers in the US, or to the more than 200 million car owners in the US who might want to maintain or enhance a car they already have, you’ll need to understand the data landscape for this category.  

Here are a few quick facts about the Auto data market in the USA. 

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New Movers

SoldCheck your knowledge of the New Movers Data Landscape
You may be surprised.

If you market to any of the 41 million Americans who move each year, you'll be interested to see how your understanding of this category matches up with our recent analysis of New Movers data in the USA.

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