NEWS AND INSIGHT ON
INTERNATIONAL MARKETING DATA
AND DIRECT MARKETING
FROM INFOCORE

Anatomy of Most Data Privacy Law

anatomyData Privacy legislation is changing quickly and – in some parts of the world – onerously. Most the changes are an attempt to balance the protection of individuals’ privacy, given the explosion of data gathering technologies, without completely killing off marketing and advertising activity, which stimulates revenues and business overall.

Here’s an understanding of the basic framework of most data privacy legislation around the world, and what marketers should consider when they look to work in a country that is new to them:

Anatomy of Privacy Law