One of the Global Marketing Mistakes & Misconceptions is thinking that data quality and quantity outside the US will be similar to what's available in the US.
Check out this comparison of data quantities in 6 of the 84 countries we're monitoring. Notice the stunning quantity of data in the US compared to other markets. Its easy to see how this contributes to US marketers' missed expectations when marketing outside the USA.
Each of these numbers tells an important story about marketers' options when executing new customer acquisition, customer data enrichment, or CRM initiatives.
Contact us to learn the rest of story behind these numbers and data about other markets around the world.