NEWS AND INSIGHT ON
INTERNATIONAL MARKETING DATA
AND DIRECT MARKETING
FROM INFOCORE

Global Marketing Data Ratios

Global Data

The quantity, diversity and specificity of data available in international markets is a fraction of the inventory available in the U.S. ecosystem. A very small fraction.

Looking at the ratio of records to population, there are about 215 available data records per individual in the US. Compare that to the next closest country - the UK, with 16 records per person.

Here are some visuals of global data quantities in comparison, based on inventory in Infocore's International Data Repository.

See global data quantities on a map, and summary stats by Region and Country here.

If you'd like to browse available datasets, we’ve also created specialty data catalogs which briefly summarize the extensive data we house in our repository. Each listing includes basic information on each dataset we’re tracking. Infocore's International Data Catalogs are FREE to DOWNLOAD.

World Data compared to World Population

 

World Data compared to World Population

Contact us to learn the rest of story behind these numbers and data about other markets around the world.