The controversial Trans-Pacific Partnership is one of the most ambitious free trade agreements ever signed. However you may feel about the terms of the agreement, marketers should realize there will be 3.2 billion middle class consumers living in the Asia Pacific area by 2030.
In fact, 95% of the world's consumers live outside the US, and supporters of the TPP say the US will end up with a larger slice of that pie. Proponents say the TPP will result in hundreds of millions of new middle-class consumers for US products.
In addition to the US, there are 11 other countries in the TPP: Australia, Brunei Darussalam, Canada, Chile, Japan, Malaysia, Mexico, New Zealand, Peru, Singapore, and Vietnam.
As marketers plan to connect with consumers in the APAC region, let's take a look at available data for 9 of the 11 TPP countries. (Brunei Darussalam, and Peru quantities are significantly lower.) The chart at bottom includes US data.
TOTAL VERIFIED RECORDS, CONSUMER and BUSINESS