INFOGRAPHIC: USA by the Numbers

USA statsOur Country Infographic Series presents country stats that matter to marketers.

With 80% of the world's marketing data, the direct marketing data landscape in the United States is like no other. Data is abundant, granular, high quality and reasonably priced.

Internet penetration is nearly 90% and eCommerce is thriving. Almost 11% of total retail sales in 2015 were made online.

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UK by the Numbers

UK statsOur Country Infographic Series presents country stats that matter to marketers.

The direct marketing data landscape in the UK is rich and sophisticated. It's the only market remotely comparable to the USA in terms of the depth, quality and granularity of available data.

The UK is the biggest e-commerce market in Europe. It's a mature market, but still growing. Retail shoppers have high expectations and the market is quite competitive and very price-driven.

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Italy by the Numbers

Italy stats

Our Country Infographic Series presents country stats that matter to marketers. Italy is emerging from the economic downturn and developing into an opportune market. As Italy invests in technical infrastructure, its poor internet access is improving. The low internet penetration of about 23% in

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Brazil's Online Marketing goes Boom

Flag of Brazil

There are many reasons why a marketer would be looking at Brazil right now. With almost 200 million people, the 7th largest GDP in the world, an increasingly strong middle-class and steady growth of private consumption in the face of worldwide economic turmoil, what’s not to like?

According to World Bank, Internet usage in the country is at 50%, with 60% of households still lacking Internet access. However, the real story is the 100 million people who are connected (68 percent of them using fixed broadband technology). According to comScore, Brazilians spend more than 27 hours per month online, compared with a global average of 24 hours. Doing what, you ask?

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