NEWS AND INSIGHT ON
INTERNATIONAL MARKETING DATA
AND DIRECT MARKETING
Infocore has just released its groundbreaking Global Marketing Data Index (GMDI). This proprietary scoring system was designed to offer marketers, agencies and direct mail practitioners a form of international shorthand, to help them gauge the relative maturity, depth and complexity of the Marketing Data Industry in a given country and/or region.
With this insightful and easily digestible scoring tool in hand, marketers can better plan and anticipate their budgets, timelines and logistical considerations, in support of their global direct marketing activities. To accomplish this, the GMDI includes objective research into dozens of influences and dynamics, including the country’s political and economic landscape, the availability and quality of infrastructure to support direct marketing, the quality and quantity of available data, and the on-the-ground complexities and limitations which could have dramatic effects on a marketer’s plans in a given country.Read more >