Successful Direct Mail Marketing to Latin America

AJ Hernandez, COO, Sky Postal

Latin America is a fast growing, viable and largely untapped market for American goods and services. Some Latin American economies are growing at a rate at least twice that of the United States thus representing a large and expanding market for American companies.

According to the CIA World Fact Book, the GDP of Argentina is growing at 8.8%, Chile’s GDP is growing at a rate of 6.5%, and Paraguay’s GDP is growing at 6.4%, compared to the 2.8% growth rate for the US. In 2012 Brazil overtook the United Kingdom as the world’s seventh largest economy in terms of GDP and has the sixth largest workforce in the world (CIA World Fact Book, 2013).

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