My ad ran WHERE?!

Google ad placementHundreds of millions of dollars are spent annually on digital advertising in the UK, with Goggle and YouTube raking in a huge chunk of it. But brands are finding their ads on sites with white supremacist material or pornography, and in jihadist recruitment videos on YouTube. That is not the bang for their buck that advertisers intended to pay for.

Havas clients alone spend nearly $190 million, and they, along with other ad giants, pulled all their advertising from Google and YouTube. Over 250 companies have suspended advertising on the two platforms. Now it looks as though the issue has crossed the pond, with AT&T and Verizon said to be pulling their ads as well.

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2.3 million awarded in Agency on Agency Ad Fraud case

PPC FraudAbout 1/3 of digital ad spend is lost to fraud. With US digital ad spend at over 72 Billion in 2016, that's a hefty sum. Marketers spend stunning sums of money on advertising that no one ever sees. Fraud is diabolically difficult to detect, and even harder to understand. 

We're taking an ongoing look at this many faceted problem, with explanations that you don't need to be a hacker to comprehend. 

Ad fraud usually elicits thoughts of click farms and fiendish hackers perpetrating crimes from sites based in Romania, China or Russia. But it's not only sophisticated Russian botnets that are using fraud to their benefit. Increasingly, unscrupulous companies are using ad fraud methods to steal business and crush competitors. 

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WhatsApp has a Court Date in Germany

vzbv calls facebookThe battle between Facebook's WhatsApp and privacy authortities continues to wage. The latest skirmish sees a consumer rights group (VZBV) in Germany suing Facebook for illegal data collection.

In November last year the ICO demanded that Facebook stop collecting user data in the UK after an 8 week investigation, and numerous other EU countries have ongoing probes. Then, on Dec 20, the EU Commission sent a Statement of Objections alleging Facebook provided misleading information about their WhatsApp takeover.

So here's the deal. When Facebook embarked on its acquisition of WhatsApp in 2014, the EU Commission conducted its standard merger investigation. One of the Commission's concerns was whether Facebook would be able to match its users' accounts with WhatsApp users' accounts. Facebook stated that it would not be possible to make the connection, and the Commission subsequently approved the merger.

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Trumping Privacy Shield

Trump Effect Privacy ShieldThose opposed to government mass surveillance are confronting the double whammy of a Trump administration being in command of the immensely powerful NSA. With the Presidency and both Houses of Congress in alignment, alarm bells are clanging in some segments to the tune of "A madman has been given the keys to the surveillance state."

Getting little mainstream attention, but lots of fervent discussion in some circles, are questions and concerns about Trump's intentions toward encryption and surveillance. Then there are the even less prosaic topics of privacy and Privacy Shield.

Trump's nominee for Secretary of Commerce is putting the latest scare into businesses that rely on Privacy Shield to facilitate the free flow of data between the US and Europe. At the same time as the Electronic Privacy Information Center (EPIC) was sending a letter to the new administration asking for stronger privacy protection, Wilbur Ross was hedging on a commitment to the deal.

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The ePrivacy Regulation Roadblock

ePrivacy Regulation roadblockThe EU's ambitious plan to create a thriving data driven economy has gotten little attention the last year or so, with all eyes being focused on the General Data Protection Regulation and Privacy Shield. Now the GDPR is finalized, and Privacy Shield is in place, at least for the moment. So it's time to dust the GDPR off our palms and get on with things, right?

Not. Quite. Yet. With the path forward finally free, the ePrivacy Regulation roadblock thudded into place.

Digital Single Market: YAY!!!

The laudable, ambitious, and welcome Digital Single Market Strategy has been in the works since 2015. It's a plan to expand the data economy by freeing up data flows across Europe, adding a predicted €8 billion ($8.5 billion) to the European economy every year. It will deliver €415 billion in additional growth, add hundreds of thousands of new jobs, and a build a vibrant, knowledge-based society.

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No COPPA for Creepy Cayla

Creepy CaylaMaybe you've seen Cayla, the interactive talking doll, in the news lately. She's being accused of some pretty bad behaviour.

Cayla doesn't seem to learn from her mistakes. Almost 2 years ago security experts demonstrated she could be hacked, and that vulnerability still exists.

Cayla brings to mind the hackable Hello Barbie, another conversational doll on the naughty list last Christmas. Consumer groups started a campaign called Hell No Barbie in protest.

Cayla outdoes Barbie, who interacts with appropriate preset responses pulled from a database. Cayla converts audio to text and actually searches a number of sites, including Wikipedia, for replies. That IS pretty cool.

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Addressing the World: what3words

what3wordsWhat3words set out to assign an easy to remember "address" to every place in the world. This system has divided the globe into a grid of 57 trillion 3 meter by 3 meter squares. Each square has been assigned a unique "address" consisting of 3 words. Infocore's address for example is daunting.result.lucky. There's a (randomly selected) Starbucks in Louisville KY at relishing.ballpoint.faxing.

What3words is based on latitude and longitude, and each 3 word square translates to lat,long coordinates. Lat,long coordinates are great for computers, but not human friendly says what3words. It is easier to remember 3 words.

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DMN Podcast: Data Compliance Stakes are High

DMN PodcastKim Davis, Senior Editor, DMNTech has our Kitty Kolding as a guest on his One on One Podcast. They sit down for a chat about data sourcing and compliance, and the formidable challenges posed by EU Global Data Protection Regulation. The requirements of GDPR, meant to ensure privacy, end up causing additional exposure of the data it is meant to protect.

When Someone Says, "We Value Our Relationship", Duck.

relationshipThe four words I dread most in a client or partner conversation are: "we value our relationship". Instead of being the statement of solidarity, respect or appreciation that it would seem to be, this comment is anything but. It is in fact an early warning system that should get the urgent attention of business people the second it is uttered, and should produce an eye opening UH OH moment for the recipient of this damning praise. 

In my experience, this phrase is the equivalent of the light jab that snaps your head back a bit, presenting your chin at just the right upward angle, so that when the inevitable left hook is thrown just seconds later, you get dropped to your knees. You should put your guard up, because something’s going down. 

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Russia's Blocking of LinkedIn

Russia Bans LinkedInRussia made its first move to block a western website using its data localization law. The first target, LinkedIn, was blocked for failing to store Russian personal data on a server located in Russia. As with all things Putin, its not as straight forward as it seems.

Back in 2014 Russia passed a law requiring that data on Russian citizens be stored and processed in Russia. The purported reason was to protect the data and privacy of those citizens. Other laws passed at the same time addressed Online Content, with the object of shielding children from indency and eliminating objectionable content. 

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German DPAs "Raising Awareness" with enquiry

DPA enquiryGermany is again taking the lead on cross border data transfers, this time focusing on cloud and SaaS ramifications. Ten German Data Protection Authorities are working together to audit five hundred companies regarding their international data transfer practices. Earlier this year Germany issued the first fines for unlawful cross-Atlantic data transfers in light of Safe Harbor's invalidation, with the promise of larger fines to come.

THE PURPOSE
The enquiry is, in part at least, an awareness campaign. The DPAs cite the enormous growth of personal data crossing borders, particularly with the use of SaaS and cloud services. Many companies, the DPAs say, may not realize the extent to which data flows out of the EU with the use of those services. They may also be unaware of data protection requirements that accompany the data flows. The enquiry process will increase the awareness of privacy laws and the requirements of compliance.

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International Data Quantities by Region

Intl data quantities

Here's an overview of marketing data around the world, organized by region.

A few points of interest when looking at this data. Consumer data quantities exceed B2B in all regions except Global. What is the Global Category? Global sources offer data in multiple countries in multiple regions. They are not counted in other tallys.

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Connected Cars: From Hacking to Bullying

Autonomous CarAs the worlds moves toward connected everything we grapple with the ramifications of connected devices, particulary those of us concerned with data privacy. Fitness bands, baby monitors, electric skateboards, and insulin pumps are but a few of the hacked or leaky devices. The fact is, if its connected, its vulnerable. But connected vehicles present a trunkful of unique issues to contend with. 

WHO IS LIABLE
This is one of the first questions that come to mind when people imagine hopping into an autonomous vehicle. What if there's an accident? How about insurance? Or, what if you're driving your regular car and a driverless vehicle hits you, then what? 

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Global Privacy Enforcement Network (GPEN)

SuperheroIt could be a geeky group of superheros - Enforcement Network... Justice League... there's some similarity there, right? And the acronym is awfully close to G Pen, which is a line of vape devices. Upon hearing of the rarely mentioned organization we galloped off to learn what we could about the mellow, spandex-clad enforcers. 

But in fact the Global Privacy Enforcement Network is an informal group of data protection authorities from around the world. The mandate of this little known organization is to support and foster cross-border cooperation among data privacy authorities in the enforcement of laws protecting privacy. GPEN, consisting of 13 privacy enforcement authorities when it was established in 2010, grew by the end of 2015, to include 59 privacy enforcement authorities in 43 jurisdictions. 

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English speaking APAC execs

Remarkable coverage of the APAC area nations! Reach 6.7 million business contacts in over 60 countries with no language complexities - they all speak english.

This list includes a useful mix of companies - regional headquarters of multinational corps, large local businesses, and SMBs with annual revenues over $1.5 million US.  These are local execs as well as expats with job functions ranging from managers up to top decision makers.

Select by job title, company size, industry, and geography using postal, phone, email or mobile.

Infocore ID: 623707

Contact us to inquire about this, or other available data around the world.

INFOGRAPHIC: USA by the Numbers

USA statsOur Country Infographic Series presents country stats that matter to marketers.

With 80% of the world's marketing data, the direct marketing data landscape in the United States is like no other. Data is abundant, granular, high quality and reasonably priced.

Internet penetration is nearly 90% and eCommerce is thriving. Almost 11% of total retail sales in 2015 were made online.

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Direct Mail Marketing in Sweden

sweden dataConsumers in Sweden, and in the other Nordic countries as well, are highly receptive to direct mail marketing. In Sweden 60% of consumers are interested in receiving more promotional offers in their mailboxes.

The popularity of Direct Mail may come as a surprise to some, considering how very digital Sweden is. With a population of nearly 10 million, internet penetration is a whopping 93%. Not surprisingly, ecommerce is thriving in Sweden, where 66% of consumers shopped online in the first 6 months of 2016.

But Direct Mail is holding its own. It is an effective means of customer acquisition and retention, and brand building. Direct Mail is a powerful addition to the marketing mix and adds to the stickiness of digital campaigns. Consumer attitudes are favorable and regard it as more personal and less intrusive.

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European Execs with Exceptional Selects

Euro ExecsChoose your consumers with precision using this rich source of over 5,241,000 business execs in 40 countries from Greenland to Romania. Reach out to these fully opted in decision makers by email. phone, and postal channels.

Selects include contact name, job function and title, gender, personal email, company, address, telephone, fax, company email, company URL, SIC/NAICS code and description, parent country, sales volume, number of employees, and public/private company type.

Segment by 20 plus job categories including, among others, HR, Finance, PR, R&D, Sales, Marketing, Legal, IT, Training and more.

Infocore ID: 678293

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UK $170K Spam fine; Spam Bosses will be PERSONALLY Liable

sms spamOcean Finance, owned by Intelligent Lending was fined $170,000 for spamming. They say its the brokers fault.

In 2014 the UK based company sent 7.7 million text messages peddling a new credit card. The company purchased the names and phone numbers of the text recipients from a third party data broker, with assurances that it had people’s consent to send texts.

With almost 2000 complaints on record, the Information Commissioners Office (ICO) launched an investigation. The ICO determined that the consent did not meet legal requirements and issued an enforcement notice and imposed the fine. 

Ocean Finance maintained that they were told by the third party vendor that the data was compliant, and as such they were not culpable. However, data privacy law in the UK places responsibility for compliance and consent with the marketer, regardless of any assurances from the vendor.

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We were Targeted Twice with this Fiendish Scam

scamThe CEO is in a meeting with staff, one of whom is the company Controller. In the middle of a discussion the Controller apologizes for interrupting the speaker, turns to the CEO and says "Should I make this wire transfer now or wait until the meeting is over?" That was our introduction to the BEC scam.

The CEO had not sent the email to the Controller requesting an immediate wire transfer of funds.

You may have heard of the Business Email Compromise scam. It has netted over 3.1 BILLION dollars in reported losses by companies in all 50 states, and over 100 countries. Victims are companies large and small, from numerous sectors, and number around 23,000. They have been hit for amounts ranging from thousands to $46.7 million in the case of Ubiquity.

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UK by the Numbers

UK statsOur Country Infographic Series presents country stats that matter to marketers.

The direct marketing data landscape in the UK is rich and sophisticated. It's the only market remotely comparable to the USA in terms of the depth, quality and granularity of available data.

The UK is the biggest e-commerce market in Europe. It's a mature market, but still growing. Retail shoppers have high expectations and the market is quite competitive and very price-driven.

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Puerto Rican Consumers file

Reach the rapidly growing market of nearly 1.3 million middle and higher income consumers in Ruerto Rico when you use this direct marketing data file. This super clean file connects you with opted in consumers who are interersted in new products and services. These English/Spanish speakers are proven buyers and ideal prospects for catalogs; home & garden; continuity programs and memberships; men's, women's, children's, and general merchandise; opportunities/sweeps/contests; and publishing offers.

Among the available selects are Gender, Geography, Lifestyle interests and more. Segment by Opportunity Seekers, Health Buyers, Upscale, and Seniors.

Infocore ID:591825

Contact us to inquire about this, or other available data around the world.

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Is Baidu China's Google? Not Quite.

baidoogleBaidu is often referred to as China's Google, and there are indeed many similarities. Baidu just got permission to join Google in testing its self driving cars in California. Both companies have a diverse set of product offerings, with overlap in categories like knowledge, location-based, music, mobile, search, social, games, and translation services. And both Google and Baidu are leading the way in Artificial Intelligence developments.

Google left China in 2010 in response to government censorship requirements and hacking intrusions. Google's refusal to go along with censorship, and Bauidu's willingness to comply, is one big difference between the two. China's Great Firewall has effectively blocked out the world, and local search engines are complicit with censorship and adherence to state controlled policies.

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The OTHER Kind of Data Protection

google data center

As marketers or data collectors we spend lots of time thinking about data protection. And Privacy, and Compliance. As individuals we manage opt outs, read about government spying, and despite our best efforts can only make it through the first 2 paragraphs of most Privacy Policies.

From IT professionals securing a massive database against breach, to lawyers specializing in privacy law, to everyday people guarding against personal identity theft, data protection is a big deal in modern life. 

But what about the OTHER kind of protection - like, the phyical location where the data lives. How safe is that building, and where exactly IS it. And where the heck is my data when it's in "The Cloud".

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Chile: Strong on Obesity, Weak on Privacy

chileChile's feeble old privacy laws may be inching closer to an upgrade, although we've heard that before. While privacy reform, essential for growing the economy, flounders in a legislative morass, Chile takes decisive action in other areas. Perhaps the Department of Food and Nutrition can pass along some tips for effective legislative action.

In the past malnutrition was Chile's main nutritional issue, but these days 67% of people older than 15 are obese or overweight. Packaged food, high in fat, salt, and sugar is readily available and eagerly consumed by all segments of the population. Diet and obesity related conditions are an enormous public health issue, and cardiac problems and certain cancers account for half of all deaths in Chile. The last 20 years in particular have seen the rapid growth of unhealthy eating and attendant health issues.

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Direct Marketing to Movers in the US

Data Sources

Each year it's estimated that 40 million Americans - 14% of the population - will move to a new home. Each week 300,000 new records become available, tracking New Movers and Pre Movers. Movers are in the market for a vast array of products and services and will spend more in the first 6 months after a move than in the next 3 years.

Movers need everything from cable, furniture, appliances, remodeling, mortgages, pet services, carpeting, and lawn care, to new doctors, schools, and dry cleaners.

Marketers targeting Movers can reach their desired audience at any stage in the process with offers customized for their needs and interests. Infocore’s analysis of the US market has uncovered 278 separate audiences that we have classified into 20 categories of selectable attributes.

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Reaching Canada Business Execs

In 2015 the US exported 280.4 billion dollars worth of goods to Canada. Reach 1.6 million Canadian Business execs with this list and tap into this top market for US Goods. Companies range from small home based businesses to those with 1000+ employees.

Select by company info such as SIC, date established, number of employees, location and more. Exec selects include, among others, job function, gender, title. 

Infocore ID: 103277

Contact us to inquire about this, or other available data around the world.

B2B Marketing Data Insight for Top US Export Partner Countries

chart

The US was the world’s second largest exporter in 2015, behind only China. Over 34% of exported goods went to our neighbors to the north and south. Canada and Mexico are first and second respectively, with China and Japan rounding out the Top 4 Trade Partners for US Exports of Goods.

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Marketing to Families in Spain

If you're marketing to families in Spain you'll want to check out this list. Reach 2.6 million opted-in families, from mothers-to-be through families with children up to 18 years old. This file is sourced from a popular online destination focused on parenting and pregnancy.

Selects include Due date, Child's data of birth, number of children, name, address, telephone, mobile, email. Postal is available for the complete universe, with partial availability for email, SMS, and phone channels.

Infocore ID: 670804

Contact us to inquire about this, or other available data around the world.

An American Perspective: The 3 Worst Things About the EU's GDPR

Flags of EU and USA

With the GDPR ready for implementation in mid-2018, data collectors, processors, brokers, and buyers are grappling with what this truly onerous legislation will mean to their businesses – and if they aren’t, they should be. The law is completely finalised, and there is no going back. There are no grace periods, no grandfathering, and no appeals to be made.

As an American company that assists US-based marketers to source data from more than 4,500 data collectors in over 90 countries – including every EU market – we’ve necessarily taken a very hard look at the more than 200 pages of the GDPR. We are nothing short of alarmed at what we see.

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Putin adds to anti-freedom arsenal with latest privacy laws

Putin shootingRecent legislation pushed through the Russian Parliament will be a potent weapon in Putin's war on freedoms and rights. Human rights activists, privacy watchdogs, and telecom companies are vociferously critical, claiming the true purpose is to squash dissent and further undermine the freedoms and rights of the Russian people.

Part of the bill amends the counter terrorism law, and the other amends the IT and data protection law, specifically addressing data storage by telecoms and internet service providers. Freedom of expression and the right to privacy, especially on the internet, are severely curtailed by the news laws and others already in place. 

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International Data Catalogs Updated 7-13-16

Browse the World's Largest International Data Inventory.

Our International Business and Consumer Catalogs have just been updated. 

DOWNLOAD your free copies.

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An American Perspective: The 3 Worst Things About the EU GDPR

ExchangeWire logo

Published in ExchangeWire by Lindsay Rowntree on 7th Jul 2016 in News

EU businesses have resigned themselves to the fact that they will have to start complying with the long-awaited EU General Data Protection Regulation and are preparing themselves for 2018. How is the GDPR perceived from the outside looking in? Kitty Kolding, CEO and president, Infocore Inc. writes exclusively for ExchangeWire, to give her valuable insight into what American businesses think about the GDPR and how it will have an impact beyond the EU borders.

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Asia Pacific Business List

Use this list to connect with 7 million fresh APAC business contacts, selectable by SIC/NAICS Code. This well groomed file is updated daily and gains 25,000 new contacts every month.

Data sources include Proprietary Mobile Collection Apps, CRM, Proprietary Web App, and Events, Workshops, & Seminars. These business contacts are located in Cambodia, Indonesia, Malaysia, Philippines, Singapore, Thailand, and Vietnam.

Infocore ID: 668128

Contact us to inquire about this, or other available data around the world.

Brexit: A very complicated exit

BrexitRepercussions from Brexit continue to make headlines. The United Kingdom's vote to with draw from the EU will have profound and far ranging effects on everything from data protection to global markets to declining use of the english language. But the breakup has yet to take place. And leaving is not a simple matter.

No country has ever left the EU, and the UK's recent vote to leave has not officially set anything in motion. The recent Brexit referrendum resulted in a 52% Leave vs 48% Stay vote. But the referrendum was non binding, with no legal weight. Essentially it just assessed public opinion, and now the legalities of actually departing will begin.

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Notable Data: Argentina, making a comeback

argentinaThings are looking less tearful for Argentina these days. In April the country returned to the global debt market after 15 years. Economic reforms and efforts to open the country to investors have led market experts to predict Argentina is poised for a boom in IPOs, particularly by companies in the energy, agriculture and finance sectors. Start working on your marketing strategy with this list:

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Australia Cyber Plan to Combat "Highest Vulnerability"

Australia Cyber StrategyThe Australian government has embarked on a Cyber Security Strategy, acknowledging that it, like four other APAC countries, is highly vulnerable to cyber attacks. Australia, along with New Zealand, Japan, South Korea, and Singapore have been deemed the Highest Vulnerability Economies in Deloitte’s Asia-Pacific Defense Outlook report.

Australia's Cyber Security Strategy is built on five themes of action, and outlines a $230 million  plan to take place over the next four years. Ongoing initiatives to strengthen cyber defenses over the next decade will cost up to $400 million.

The Deloitte report notes that all of Asia has experienced rapid economic development, and strong internet adoption, but identifies the "Cyber Five" as being inordinately vulnerable to cyberattack. Their economies "are the most heavily dependent on internet based interactions".

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Global B2B Contacts by Job Functions & Skills

b2b contacts with socialSelect from 60 million global business contacts using social insights, and then connect using postal, phone, and email. This highly accurate list starts with publicly available social profiles and adds postal address, phone, and business emails using proprietary append processes. Select your best prospects using job functions, titles, skills, and keywords. Selectable company

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UK Consumers with Abundant Selects

UK flagExceedingly selectable and exceptionally fresh, this file contains 15 million consumers in the UK. Target with pinpoint precision using 300 data points in this highly accurate list. Segments include buyers of Insurance by type, fashionistas, travellers, telecom and broadband subscribers, donors, gamblers, and music lovers. The extensive selects cover vehicle info, dwelling info, demographics and family

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Stronger French Do Not Call Laws

BLOCTELThe new Do Not Call Service in France was implemented as of June 1, 2016. The BLOCTEL list replaces its predecessor, Pacitel, and imposes new obligations on telemarketers. Pacitel, which closed 01-01-16 was a voluntary service, but BLOCTEL is mandatory.

BLOCTEL was established as part of the Frence Consumer Code, and as such governs only consumer marketing, not B2B activities. Consumers can register both landlines and mobile numbers on the website, and the opt-out

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Is Transatlantic Data Flow on the Ropes?

on the ropesEU US data transfer is on the ropes after taking a one two punch to the Privacy Shield and a kick to the model contract clauses. And all that came after Safe Harbor was KO'd last year. It came as no surprise to many who felt that Privacy Shield was only a minimal improvement on Safe Harbor. After Safe Harbor's demise, model clauses were a flawed but acceptable interim mechanism allowing data transfer to continue while the specifics of Privacy Shield were developed.

SELF CERTIFICATION - NOT SO GOOD
Safe Harbor, implemented in 2000, allowed data from the EU to be legally transferred to the US, by guaranteeing the data would be handled with levels of privacy protection equivalent to that required by EU privacy laws. US companies that were Safe Harbor certified were then able to receive EU data legally.

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First Enforcement for Singapore Privacy Violators

SingaporeSingapore has taken its first action against data protection violations since legislation came into force in 2014. The enforcement decisions, along with newly issued guidance, give insight into the expectations and intentions of the Personal Data Protection Commission (PDPC).

Information about nine Data Protection Enforcement Cases was published on the PDPC website. The PDPC issued warnings and directions to seven organizations and imposed fines on four.

The largest case involved the data of 317,000 individuals who were members of K Box, a karaoke chain.

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Vietnam: Obama, Bourdain, Tariffs, and TPP

Happy BuddhaPresident Obama had dinner with Anthony Bourdain in Vietnam, during the President's 10th trip to Asia. Bourdain picked up the $6 tab. The President also spent some time talking about, among other matters, the TransPacific Partnership agreement.

Vietnam is one of the countries predicted to benefit the most from the TPP agreement. The World Bank estimates the TPP would increase Vietnam's GDP nearly 10 % over a decade. 

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Brunei: The TPP Country no one has heard of

TPP country Brunei

Brunei Darussalam is a very small, very interesting country that most people have never heard of. As a member of the TransPacific Partnership agreement it is getting a bit more notice, but is still largely a mystery.

The Sultanate of Brunei, officially known as the "Nation of Brunei, the Abode of Peace" has been ruled by the same family for over 600 years. The country has one of the world's highest GDPs, largely due to extensive reserves of petroleum and natural gas. Its 425,000 people pay no personal taxes and enjoy a very high standard of living.

With so much of its economy relying on the export of fossil fuels, Brunei is eager to attract foreign investments and diversify the economy. About 65% of Brunei's overall trade takes place with TPP countries. 

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Countries with Most / Least expensive data

Data Prices

An important consideration for direct marketers venturing outside the U.S. is the need to re-set their U.S. based expectations.

The quantity of available data in international markets is a fraction of the inventory available in the U.S. ecosystem. And the turnaround time to execute on a project is often two to three times what it would be here.

The cost of direct marketing data in the U.S. is consistent and relatively inexpensive. Not so elsewhere. Here are some country highs and lows:

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EU sells out on Data Privacy in Turkey

turkey

Turkey has, after decades, finally implemented a data protection law. But that's not actually good news according to critics, who say the law further empowers a totalitarian regime. Add to the mix refugees, accusations of a sell out by the EU, and a hard line taken by Turkey, and this unsavory compromise is about more than data protection.

Back in 1981 Turkey signed a treaty addressing data privacy but it was never ratified. In 2008 a Draft Law was proposed, which followed the provisions of the EU's Data Protection Directive. Turkey, eager to join the European Union, is currently in Candidate status. Adherence to EU standards for Data Protection law is one of many criteria that must be met for Turkey to gain member status.

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Italian Businesses by Category

Reach 2,700,000 Italian businesses by type with this super granular file. Segments include Postal Address, phone number, email, contact person, turnover, profit, number of employees, and VAT code. With over 1,500 business activities to choose from you can target with tremendous precision. Select by medial specialty, products manufactured, retailers, wholesalers, porta-potty rentals, churches by religion and so much more.
Infocore ID: 653797

Contact us to inquire about this, or other available data around the world.

Italy by the Numbers

Italy stats

Our Country Infographic Series presents country stats that matter to marketers. Italy is emerging from the economic downturn and developing into an opportune market. As Italy invests in technical infrastructure, its poor internet access is improving. The low internet penetration of about 23% in

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Data Files: Mexico and Canada

TPP countries Canada & MexicoAmong the Trans-Pacific Partnership countries are our neighbors to the north and south.

The strength of Data Privacy regimes is quite different in each of our neighboring countries. Canada has strong privacy legislation, with a particulary tough stance on spam and malware. Mexico is regarded as having a more moderate regime.

MEXICO BUSINESS File -
Infocore ID 101033
Here's another super selectable file, with over 3.2 million business contacts in Mexico. Some of the available segments include Company Address, Company Name, Company Phone, Contact Corporate Email, Contact Name, Contact Titles, Number of Employees, Phone Number, Revenue, SIC/NAICS Code, and more.

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Available Data: Malaysia and Singapore

TPP countries Singapore & MalaysiaDirect Marketers with an eye on APAC will want to check out these data sources for two more Trans-Pacific Partnership countries.

Singapore, known as one of Asia's economic "tigers", is a thriving financial and tech-hub. Unemployment is very low, the GDP is very high, and the economy is stable. Singapore has attracted major foreign investments, particularly in high tech industries, and much of the workforce is from other countries. About 3,600 US companies

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Consumer Files: Australia, New Zealand

TPP countries Australia & New ZealandDirect Marketers targeting consumers in Australia and New Zealand (both Trans-Pacific Partnership countries) will be interested in these rich data sources.

AUSTRALIA CONSUMER File -
Infocore ID: 637149 

Read more >
Notable Data: Chile & Peru

TPP countries Chile & PeruHere are 2 noteworthy data sources for direct marketers looking at Chile and Peru, both of which are members of the Trans-Pacific Partnership trade agreement.

PERU BUSINESS File - 
Infocore ID 103779

Over 7.3 million business contacts in Peru. Segments available include, but are not limited to, address, department, district, door number, KM, location code, number, business/industry type, company address, company name, company phone, contact corporate email, contact name, number of employees, province, sales volume, and SIC/NAICS code. 

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TPP Countries Data Sources

TPP country statsIn 2014 the United States’ total trade flows with the Trans-Pacific Partnership countries were over $1.6 trillion.

While the agreement has both fervent fans and determined detractors, there is no question that the TPP member countries represent a fast-growing market in the Asia-Pacific.

Below is a look at data sources available to marketers for email or direct mail campaigns in Australia, Canada, Chile, Japan, Malaysia, Mexico, New Zealand, Singapore, and Vietnam.

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Highly Selectable Consumer file for Italy

Italy Consumer fileTarget with precision using this very selectable list of over 9.2 million Italian consumers. Selects include name, postal address, phone number, age, catalog buyers, donors and more. Segment by household info, income, purchase types and others.
Infocore ID: 653802

Contact us to inquire about this, or other available data around the world.

Trans-Pacific Partnership Marketing Data

TPP country statsThe controversial Trans-Pacific Partnership is one of the most ambitious free trade agreements ever signed. However you may feel about the terms of the agreement, marketers should realize there will be 3.2 billion middle class consumers living in the Asia Pacific area by 2030.

In fact, 95% of the world's consumers live outside the US, and supporters of the TPP say the US will end up with a larger slice of that pie. Proponents say the TPP will result in hundreds of millions of new middle-class consumers for US products.

Read more >
Direct Mail Marketing Poised for Growth in Russia

Russian StampIn mid-2015 Russia's national postal service announced plans to revive the country's Direct Mail market. Many marketing channels in Russia are under developed, and historically direct marketing was not much utilized. But of late it is developing into an effective and profitable channel. 

Russian Post intends to be the driver behind expansion of the targeted mailing market and plans to own about 70% of market share by 2018. Russian Post is developing Direct Mail as a specific business line, and has launched a new federal level service called Direct-mail Standard.

The new service is just the first part of a large scale promotional plan aimed at securing dominance of the blossoming direct mail market.  The new business line is expected to earn them 9 billion rubles, today's equivalent of $125,221,680, by 2018. 

Read more >
Market Focus: Auto Shoppers in the US

First Published 03-21-16 in Target Marketing

Car

Efficiently reaching auto shoppers at the right moment is critical for automotive marketers and their agency partners. While there are many proven marketing tactics that drive car sales in the US, one approach is being exploited by just a few very shrewd OEM marketers: Data driven direct marketing.

A direct marketing data audience is defined as a list of individuals (and their contact information) who share a specific set of attributes or activities that have been collected and codified into a database that can be re-sold for marketing purposes, with the proper consents from the data subjects to allow for this use. Contact methods include email, direct mail, telephone and SMS.

Read more >
A Marketer's Look at the EU’s New GDPR

EU Flag GDPRFor the last four years the European Union has been hammering out new legislation to modernize and reform the laws that address the handling of personal data. The General Data Protection Regulation (GDPR) is a sweeping piece of legislation that will have profound effects on global business, the digital economy, and direct marketing.

The 200+ page draft of the General Data Protection Regulation (GDPR) is now complete in substance and will be polished into the final version by mid-2016. It will be implemented and fully in force two years later – mid 2018. This new legal framework covers all aspects of personal data processing and applies to any business that handles the data of EU citizens, no matter where the business is based.

Read more >
Global Data Sources Compared

Data Sources

Our advice to US marketers that are expanding to international markets always begins with the need to re-set expectations. The complexities of Data Privacy compliance, and a vastly longer execution time are 2 things notably different than in the US.

But nothing is as dramatically different as the quantity and quality of data available in the US, as compared to any other country in the world. As we continue to examine Global Data Quantities, let's take a look at the number of data sources available in 8 big International markets as compared to quantities in the US.

Read more >
Join Us for Direct Marketing Day @ Your Desk

We're presenting at Target Marketing's Virtual Expo

Direct Marketing Day at Your Desk

Please JOIN US March 10 for our session on:

GOING GLOBAL: How data driven marketers can navigate Customer Acquisition and CRM initiatives internationally

U.S. marketers have the benefit of working in the most prolific, efficient audience data market in the world, specifically when it comes to enriching customer data for CRM initiatives or conducting new customer acquisition campaigns. 

Read more >
France, Facebook, Harbor, Shield

French RoosterFACEBOOK: A High Profile Crackdown

France's data protection authority, CNIL has taken the first prominent enforcement action since Safe Harbor was struck down, and issued an injunction against Facebook. The action is notable for several reasons.

SAFE HARBOR was invalidated on October 6th but companies were given until the end of Jan 2016 before any enforcement action would be taken. With that deadline now expired, this action marks the first significant enforcement measure and indicates that companies still operating under Safe Harbor are fair game.

Read more >
3rd Party Audience Email is the Best-Kept Secret in Acquisition Marketing

Published in Dealer Marketing Magazine, February 2016

Dealer Marketing Magazine

The U.S. auto market continues to enjoy strong sales, and OEMs remain very sophisticated in their media approach to marketing new vehicles and promoting key sales events.

But with the constant pressure for a strong media performance with measurable results, automotive marketers are more emphatic than ever that new customer acquisition programs—“conquesting” in the automotive parlance—must meet the following criteria: 

Read more >
Epidemic of Healthcare Data Breaches

hipaa symbolLike a body with a weakened immune system, the Healthcare sector is being attacked on many fronts. From hackers in China, to the drug infusion pumps mainlining meds to hospital patients, we are vulnerable.

One in three patients had their medical records exposed in 2015, and 2016 is predicted to be as bad or worse. Healthcare organizations are a soft, lucrative target for cybercriminals, but human negligence and malicious intent also take a toll.

Read more >
The Best Kept Secret in Acquisition Marketing

Published in RESPONSE Magazine, January 2016

RESPONSE Magazine

Choosing the most efficient tactics for new customer acquisition is both critical and a constant challenge, especially given the myriad options available to marketers today. One thing we know for sure is that winning acquisition programs must meet the following criteria:

Read more >
Nuisance Calls in the UK: The Crackdown Continues

Nuisance calls

Nuisance calling - obnoxious, un permissioned telemarketing, is a pervasive problem in the UK, and a key area of action for the data protection authority.

How big of a problem is it you wonder? Well, recently 2 companies selling Nuisance Call Blocking services were fined for making many obnoxious nuisance calls trying to sell their nuisance call blocking services.

Many of the calls are made by lead generation centers who try to locate people who would be interested in a certain service or product. Then the leads are sold to companies that would provide that service. 

Read more >
The 3 Courses of Superb Campaign Execution

Direct Marketing List Brokerage

Like a meal, a direct marketing campaign is served up in courses - Pre-Campaign, Production, and Post-Campaign.

There are many ingredients that must come together to create successful, data driven marketing: a valuable product, great creative, strong data, and excellence in execution are some of the most critical elements.

Here's the recipe for excellent execution in each phase of a direct marketing email campaign.

Read more >
Global Marketing Data Ratios

Global Data

The quantity, diversity and specificity of data available in international markets is a fraction of the inventory available in the U.S. ecosystem. A very small fraction.

Looking at the ratio of records to population, there are about 215 available data records per individual in the US. Compare that to the next closest country - the UK, with 16 records per person.

Read more >
Privacy, Terror, Tor, and Anonymity

tightrope walkerThe balancing act between individual privacy and counterterrorism is like an endless walk on a tightrope. Sometimes it is steady and moving forward. And sometimes a gust of wind leaves the walker unbalanced, swaying from side to side in an attempt to remain upright.

The EU's perspective on civil liberties, privacy, and freedom of movement has met the brisk breeze of terror attacks and an influx of refugees. Let's look at 2 proposals, with strong arguments for each side, that are pending in the EU.

LET ME SEE YOUR ITINERARY

A hotly contested development in the EU is the Passenger Name Record (PNR) directive. The proposed directive, which has been introduced and rejected several times since it was first introduced in 2011, has been voted through committee as a draft law. It must still be ratified by the full European Parliament in early 2016. In the past the bill has been rejected because the proposed gains in security were deemed disproportionately small as compared to the loss of individual rights.

Read more >
Direct Marketing to US Beauty Buyers

Beauty Audience ChartMarketers focused on the Beauty market have access to a wide range of options when marketing to US Beauty buyers with email or direct mail campaigns. There are 107 audiences available, which can be classified into 11 separate Categories. Buyers can be targeted based on a variety of attributes such as ethnicity, product type, and others. This enables marketers to engage audiences for new customer acquisition and direct marketing with exceptional selection, precision, and ROI.  

Read more >
Direct Marketing Data Stats & Inventory: APAC

APAC data quantities

Here's a look at data availability in the APAC region, taken from Infocore's International Data Repository.

Our system is currently tracking more than 15 billion records in over 150 countries, originating from more than 3900 separate datasets owned by more than 2600 data partners around the world.

Read more >
Comprehensive Japan Business File

Japanese Business contactsReach the Japanese Business Market with this large and up to date file of nearly 7 million contacts. Constantly updated for unparalled accuracy, and containing SIC codes, this file lets you precision target the industries you need to reach. Telemarketing is allowed to this list and selects include phone, geography, and SIC/NAICS Code.
Infocore ID: 611923

Finally, Privacy for Indonesia

Indonesia flagIndonesia is making a move toward modern data protection law at last. The largest ASEAN (Association of South-East Asian Nations) country in population and GDP, Indonesia currently has no consolidated data protection law.

The draft regulation for the protection of personal data in electronic systems would be Indonesia's  first comprehensive data protection law. The Draft Bill, now up for debate in the House of Representatives, would narrow the gap between Indonesia and its more modern neighbors Singapore and Malaysia. It is likely the bill will be enacted soon.

It addresses private data and sensitive data, permitted uses, transfer, and protection of data through each stage of processing. Rights of the data subjects and obligations of the users are described. Of interest is the inclusion of government agencies in the regulations, along with the private sector.

Read more >
Data Analysis Reveals Highly Segmented Consumer Groups

Published in WWD October 26, 2015

By ARTHUR ZACZKIEWICZ

WWD logoFor brands targeting fashionistas, jewelry buyers and dedicated consumers of beauty products, target audiences in these segments are broad and diverse, according to a just-released "audience landscape" analysis report by marketing firm Infocore Inc.

The company studied target audiences in the fashion apparel, beauty and jewelry segments. The report, said chief executive officer Kitty Kolding, involved collaborating with brands and leveraging the company’s own analytical insights to "better understand the nature" of target audiences.

Read more >
Japan Not Embracing My Number

Japan's My NumberJapan's My Number system debuted this month amid protests and PR campaigns. This will be the first national ID system in Japan, and a move toward the "single card society" that the Prime Minister wants to create. The system is analogous to Social Security numbers in the US and will consolidate many separate systems into one ID, and link together all government, health, financial and other records.

As a country with disparate ID systems requiring people to carry a wallet full of cards, it's clear why the government wants to move toward a consolidated system with more current technology. The administrative burden is immense and accuracy is lacking.

Read more >
Hong Kong Guidance on Drones & Biometrics

Hong Kong PrivacyRecent guidance published by the Hong Kong Commissioner covered the use of CCTV and Drones, and the collection of Biometric data.

CCTV and Drones
A specialist drone retailer estimates that there are now more than 5,000 drone users in Hong Kong. As well, Hong Kong is the hub for shipment of over 90% of the world's drones. Recently updated guidance issued by the Hong Kong Commissioner expanded guidance regarding use of CCTV to also be applicable for drones.

Hong Kong is seemingly the first Asia Pacific jurisdiction to address the use of drones from a Privacy perspective. There has been attention and legislation around drones, but it has been focused on Aviation and safe operation.

Read more >
Direct Marketing to US Jewelry Buyers

Jewelry Audience ChartMarketers have access to a wide range of options when marketing to US jewelry buyers with email or direct mail campaigns. There are more than 64 audiences available, which Infocore has categorized into 17 separate categories. 

Buyers can be targeted based on a variety of attributes such as tastes in jewelry, ethnicity, purchase methods, gender, income and more. This enables marketers to engage audiences for new customer acquisition and direct marketing with exceptional selection, precision, and ROI.  

Read more >
3 Tips for Going Global

Originally published on August 12, 2015 in the AMA blog, Elevate.

3 tipsWhen it comes to enriching customer data for CRM initiatives or conducting new customer acquisition campaigns using a channel like e-mail, U.S. marketers have the benefit of working in the most prolific, efficient data market in the world.

The U.S. has more than 200 times more data available per capita than any other market. CMOs and senior marketers in the U.S. can count on the ideal combination of market dynamics:

Read more >
International Data Repository

Regional Data SummaryInfocore continuously scours the globe for new data sources, carefully evaluating each of them and cataloging them in our sophisticated International Data Repository. Our extensive network of data, sources, partners, specialists, and experts offers our clients exactly what they need, when they need it, no matter where it’s needed. 

The International Data Repository currently tracks available data in over 150 countries. Our frequently updated catalogs let you peruse business and consumer data by region and country, and are available for free download.

Take a look at this regional summary of available data and then download your free, newly updated catalogs to see the details.

Read more >
Direct Marketing Conviction in Hong Kong

GuiltyOn September 9, 2015 in Hong Kong, a company was convicted for failure to honor an opt out request and fined HK$30,000.

This was the first conviction after a change in the maximum penalty for a direct marketing offence. Failure to comply with an opt out request previously carried a maximum penalty of a fine of HK$10,000.

Read more >
Marketing to Auto Shoppers in the US

Automotive Audience ChartMarketers focused on Automotive Shoppers can reach their target audience at any stage in the purchase cycle with offers customized for their interests and lifestyles. 

Infocore’s analysis of the US market has uncovered 106 separate audiences in 8 tiers that offer marketers the ability to select consumers at lease end, serious shoppers doing research, families with children, car buffs and more. This precision lets marketers deliver the right message at the right moment. 

Read more >
Marketing to US Travelers

Travel SourcesMarketers have access to a wide range of options when they’re looking to reach US travelers with email or direct mail campaigns: there are more than 480 audiences available, which Infocore has categorized into 18 separate traveler categories. Each category consists of individuals in the US that travel for business or pleasure, with or without kids, on the land, air and sea. Marketers can easily engage these audiences for new customer acquisition and direct marketing with exceptional selection, precision, and ROI. 

Read more >
Over 1 Billion Fully Permissioned Chinese Consumers

1 billion chinese credit card holders

Market to this enormous file of active Chinese Credit Card holders via SMS, telemarketing, WeChat, WhatsApp, and Weibo. Filter by Location, Net Purchase Amount, and Product & Services categories including Hotel, Dinning, Entertainment, Watch and Jewelry, Arts, Automotive, Airlines, Supermarket, Clinics and Hospitals, and Education. Also includes Affluence levels.
Infocore ID: 606339

Global Data by the Numbers

The abundance of data in the USA in comparison

infographic global data quantities

A comparison of data quantities in 8 of the 84 countries we're monitoring. The quantity, diversity and specificity of data available in international markets is a fraction of the inventory available in the US ecosystem. To succed, US marketers marketing outside the USA must adapt to a new set of rules, and re-set nearly all their US-derived expectations. 

Read more >
Direct Marketing to New Moms & Pregnant Moms in the USA

Moms Audience ChartMarketers focused on Pregnant Women, and Moms with Babies & Toddlers can reach their target market with great precision using email or direct mail.

Infocore’s analysis of the US market has uncovered a total of 333 separate audiences that offer marketers the ability to segment and engage these consumers at the moment when they are most likely to be responsive to a marketing promotion or offer.

Read more >
200,000,000 Chinese Consumers

A recent sourcing trip to China brought us access to new, huge, high quality files. Age, Gender, Life Stage, Presence of children, and DOB are among the demographics for this data which is sourced from retailers, banks and select Chinese websites. Home, auto and pet ownership, as well as extensive transactional details are all available.
Infocore ID: 602849

Newly Updated International Data Catalogs

13 billion international recordsIf you market outside the US you'll get unbeatable insight into available inventory for markets around the globe.

FREE to DOWNLOAD

 

  • The CONSUMER EDITION contains summaries of more than 1,600 datasets and over 11.9 billion non-US records
  • The BUSINESS EDITION has summaries of more than 1,500 datasets and over 2.3 billion non-US records

Also included:

Read more >
Marketing to Foodies in the US

FoodiesMarketers focused on "Foodies" can reach their target market with great precision using email or direct mail.  Infocore's analysis of the US market has uncovered a total of 202 separate audiences that offer marketers the ability to segment and engage these consumers with a marketing promotion or offer based on their precise interests.

Read more >
Continued Privacy Worries That Could Eradicate Predictive Analytics

graphsPredictive analytics is an extraordinarily sophisticated business practice that is so successful it might just evolve itself to the brink of extinction.

Tech writer Vangie Beal defines the space nicely:

Read more >
4 million active businesses in Germany

Are you or your client marketing to businesses in Europe?

This high quality compiled database lets you connect with 4 million active businesses in Germany. Selects for these companies - all of which have been verified for solvency, include industry, region, decision-makers, business sector, company size, and more. 
Infocore ID: 455117

1.1 million dollar Spam Spanking

spam blastLast month Canada imposed its first financial sanction under the CASL legislation - a 1.1 million dollar fine on flagrant offender Compu-Finder.

Unlike the usual spammer that focuses on individuals, Compu-Finder is a B2B spammer, and promotes various business training courses to business email addresses it gathers illegally. Over 25% of complaints submitted to the Spam Reporting Centre regarding the Professional Training category are about Compu-Finder.

Compu-Finder scrapes business sites for email addresses and sends commercial emails without consent. When the messages actually have an unsubscribe link, as is required, it doesn't work. 

Read more >
cellphones, fingerprints, pakistan: Identity Management

fingerprintA recent report about verification of SIM cards in Pakistan has been picked up by news outlets and given wide spread coverage. It lends itself to some sensationalish headlines (e.g. "Pakistan’s New Orwellian Cell Phone Policy: Register Fingerprints or Lose Service") which added to the prevalence of the report.

There are many different slants on the story, from outrage at Big Brother tactics to hopes that the process will help thwart terrorist activity. Let's look past the headlines at some interesting aspects of identity management in Pakistan.

Read more >
6.2 million Households in Spain

Reach 6.2 million households in Spain with this well maintained, compiled list. Perfect for telemarketing, this file contains all households that have a phone. The wide assortment of selects makes for precision targeting. This is the most complete compiled consumer database available for Spain.
Infocore ID: 395331

Recap of APAC Data Privacy in 2014

world globeOVERALL, IT'S INCONSISTENT
Inconsistent best describes the overall state of data privacy regulation in Asia Pacific countries. The presence of a comprehensive, consolidated data privacy law in APAC countries covers the spectrum - ranging from essentially none, to some of the most exacting.

Regulations are fundamentally similar, but every country's implementation is unique. At the core, most policies cover the same areas, such as the collection and use of personal data, direct marketing consents, and cross-border data transfer etc. But the requirements for compliance can be different for every country. Using the example of direct marketing, one country implements a strict opt-in policy, another is content with opt out, and yet another isn't explicitly stated.

Read more >
Iceland: The Switzerland of Bits (and Coins)

Iceland sky and pylonsWe've recently seen a flurry of articles discussing Iceland’s potential to be the world’s new data privacy haven - to be to Data the way Switzerland is to Information. Let’s take a concise look at the factors leading Iceland to be the Switzerland of Bits.

POLITICS & LEGISLATION
During a speech in 2008, digital activist John Perry Barlow said “My dream for this country is that it could become like the Switzerland of Bits”. Shortly after that, the economy suffered a devastating financial collapse caused by malpractice of the three largest banks, and collusion of government officials. 

Read more >
Consumers in Hungary; an entire Hungarian Village for Rent

You'll do so well with this file that you'll want to rent a Hungarian village and become the temporary Deputy Mayor. Reach 10 million consumers in 3.8 million households when you use this high quality, well groomed list.

Then, rent a village for only $780 per day. The deal includes 6 horses, 2 cows, 3 sheep, a bus stop, 4 streets, 7 guest houses, and so much more!

Infocore ID: 100737

Anatomy of Most Data Privacy Law

anatomyData Privacy legislation is changing quickly and – in some parts of the world – onerously. Most the changes are an attempt to balance the protection of individuals’ privacy, given the explosion of data gathering technologies, without completely killing off marketing and advertising activity, which stimulates revenues and business overall.

Here’s an understanding of the basic framework of most data privacy legislation around the world, and what marketers should consider when they look to work in a country that is new to them:

Read more >
Auto Shoppers: Available Audience Data

Car buyingIf you’re marketing to the tens of millions of active car shoppers in the US, or to the more than 200 million car owners in the US who might want to maintain or enhance a car they already have, you’ll need to understand the data landscape for this category.  

Here are a few quick facts about the Auto data market in the USA. 

Read more >
Another view of Data Transfer - Submarine Cable

cable routes

While researching privacy law regarding data transfer we wandered off course and found ourselves reading about submarine communications cable. It’s engrossing stuff and we thought you’d enjoy a few fascinating factiods.  And be sure to check out TeleGeography’s super cool interactive maps depicting the world’s telecommunications geography. 

Read more >
High Level Business Buyers APAC

Executive decision makers in international business and technology. These individuals consist of presidents, owners, CEOs, CFOs, VP's, directors, and managers who implement key business and technology decisions around the world. They spend millions of dollars to purchase various products and services abroad to enhance their company more efficiently. 1.3+ million records.
Infocore ID: 101631

New Movers

SoldCheck your knowledge of the New Movers Data Landscape
You may be surprised.

If you market to any of the 41 million Americans who move each year, you'll be interested to see how your understanding of this category matches up with our recent analysis of New Movers data in the USA.

Read more >
First Jail Sentence for Data Privacy Violation in Hong Kong

Prison barsAt the end of 2014 Hong Kong demonstrated its willingness to impose jail time for offenses of the Personal Data Ordinance. And it seems there are several other incidents already under criminal investigation.

Hong Kong, like most Asia Pacific countries, leans toward criminal prosecution and imprisonment to enforce their law. According to DLA Piper here:

Read more >
Business Decision Makers in China

This data list can help you reach decision makers from China in the financial, technology, telecommunications, insurance, law, retail, health care, medicine, pharmaceutical, construction, and service industries. These executives from small, medium, and large companies include Licensed Professionals, CEOs, Presidents, Vice Presidents, Owners, Managers, Administrators, and Directors. Email and postal lists contain full contact and company information with a wide choice of selections.
Infocore ID: 570321

Infocore Launches Predictive Scoring System for Marketing Data

Through a Worldwide Partnership with Callcredit Information Group

Scoring SystemCarlsbad, CA, Jan 12, 2014 -- Infocore, the leading global data sourcing agency to Fortune 500 companies, announced the launch of a new Predictive Data Scoring System that helps marketers assess – in advance of live testing – which data will perform best for specific marketing initiatives. Through a worldwide agreement with the UK’s Callcredit Information Group, Infocore now offers this unique and proprietary capability in 40 countries around the world, including the United States.  

Read more >
CASL's Second Course

Covered Serving TraySpam was the first course served up by Canadian legislation. Let's take a look at the rest of the meal.

There is an abundance of information about Canada's Anti-Spam Legislation (CASL), mostly focused on...well, spam. But there is much more to the law than that. As Davis LLP notes here, when the first part of the law went into effect July 1, 2014

Read more >
Consumers in France

Looking to reach consumers in France?

This file contains 10 million records and provides more than 200 variables which include but are not limited to Age, Education, Income Band, Home Owner/Renter, Number of children in household, Occupation and sooo much more.
Infocore ID: 378277

Sourcing Data in Peru, Chile and Colombia

Jade Boneff-Walsh My eyes are drawn west to the vast expanse of the Pacific where it merges seamlessly with the grey sky of this early morning. I shift my gaze down and see a few brave surfers in full body suits riding waves into the narrow beach far below. I am standing atop cliffs which drop almost vertically down from the verdant beauty behind me.

Cliffs of MirafloresThe Miraflores district is a jewel set in the city of Lima, Peru, where I arrived late the previous night. I landed at the Jorge Chávez International Airport, which takes pride in its selection, for the sixth year in a row, as the best airport in South America. If Best Airport is based on a smooth immigration and customs process, I can see why it's a consistent winner - I was on my way to the hotel 20 minutes after landing.

Read more >
Consumers in South Africa

If you're looking to South Africa, take a look at this whopper of a file. This consumer database contains 50,000,000 records with dozens of variables including ID#, Name, Address, Work number, Cell number, home number, email address, Age, Income, Gender, Marital Status, Ethnicity, Own vs Rent, # Adults in HH, # Kids in HH, Occupation, Presence of kids and many more.
InfocoreID: 371015

Data Compliance Review Process

Data Compliance review process

The stages of Infocore's Data Compliance Review Process.

Many ingredients combine to create a successful, data driven campaign: a valuable product, great creative, strong data, excellence in execution, and carefully vetted, compliant data.

Read more >
LATAM Mobile Phone Subscribers

If you're interested in Latin American mobile phone subscriber mailing lists, try this highly regarded file. This brawny consumer data file can provide well over 217 million consumer contacts in Brazil, Chile, Colombia, and Peru. Segments available include, but are not limited to name, phone number and address.
InfocoreID: 555693

Infocore Names New Chief Operating Officer

Mark Davis, COOCarlsbad, CA, November 1, 2014 -- Infocore, the leading global data sourcing agency to Fortune 500 companies, announced Mark J. Davis as the company's new Chief Operating Officer. Davis, who has a long and distinguished career as a senior operations and finance executive, is charged with managing the fast growth from Infocore's intensive product development spanning more than 80 countries worldwide.

Most recently Mr. Davis served as COO of The Wrap News, Inc. - an early-stage, venture funded, technology-based company serving the entertainment and media industries.

"As we continue to innovate and extend our capabilities around the globe, the demands of managing our technology applications and our product development initiatives grow along with them," said Kitty Kolding, CEO of Infocore. "Mark's expertise in these areas as well as his significant financial acumen made him the ideal choice to help lead our expansion."

Read more >
Global Data Quantities in Perspective

One of the Global Marketing Mistakes & Misconceptions is thinking that data quality and quantity outside the US will be similar to what's available in the US.

infographic global data quantities

Check out this comparison of data quantities in 6 of the 84 countries we're monitoring. Notice the stunning quantity of data in the US compared to other markets. Its easy to see how this contributes to US marketers' missed expectations when marketing outside the USA.

Each of these numbers tells an important story about marketers' options when executing new customer acquisition, customer data enrichment, or CRM initiatives.

Read more >
Malaysia's Hippocratic Hippopotamus

hippoMalaysia's Personal Data Protection Act 2010 is fully in force. The rocky roll-out was plagued with confusion, a scarcity of information, and an initially lackadaisical attitude toward compliance, despite the severe penalties. 

There's abundant information available about the specifics of the act if you'd like to dig deeper - see the links at bottom. But here, let's do a quick overview and then look at some of the more interesting aspects of the PDPA.

The PDPA was created to regulate companies that process personal data in commercial transactions. The definition of "processing" is sufficiently broad to include just about any company that collects or uses personal data.

Read more >
Robust Australian Consumers List

This multi-sourced, highly targeted database contains over 11 million Australian adults. The always fresh data is continuously updated and guaranteed to be extremely deliverable. It is super detailed and boasts abundant selects. Don't miss this one if you're targeting Aussies.
Infocore ID: 289513

Meet us at the DMA!

DMA 2014 event logo

Are you attending the DMA Annual Meeting in San Diego?

Come meet the Infocore team in person!

  • On the exhibit floor, we’re booth # 1727
  • We’re sponsoring the International Delegates Lounge at Room 15B in the Convention Center
  • We’re speaking at the GDMA meeting on Saturday 10/25, addressing the heads of DMA leadership organizations from around the world

And be sure to pick up a free copy of our International Data Catalogs at booth 1727 on the Exhibit Floor:

Read more >
Middle East

This data file can provide well over 2.2 million consumer contacts in the Middle East. Countries include Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, and the UAE. Segments available include, but are not limited to age, gender, income range, job function, activity area, nationality, marital status, and religion.
InfocoreID: 298647

Data Privacy, Putin Style

Vladimir PutinUnless you’ve been buried deep in the Siberian permafrost for the last year, you know that the Russian president is often accused of saying one thing while pursuing a very different agenda. And so it goes with recent data privacy legislation.

Two new, highly controversial laws will have far reaching effects. Critics claim that the laws, enacted under the guise of protecting the privacy of citizens, shielding children from indecency etc., are instead a way to gain more control over foreign companies and to strengthen censorship and repression.

The laws address Data Locality, and Online Content. Links at bottom will take you to additional material, but here we can take a look at some ramifications of the legislation.

Read more >
Russian Business file

Reach 6.5 million business contacts in Russia with this data file. This high scoring list is continuously researched and updated for accuracy. Segments available include, but are not limited to Company Name and SIC code/Russian classification.
Infocore ID: 100733

Swiss Consumers

This compiled consumer database covers almost all Swiss households! You’ll have access to around 6 million consumers in 3.2 million households with this comprehensive file.

Many selection criteria are available to best segment the target group – e.g. age, class, income, assets, and geo selections. It is a mix of real individual data and aggregated data for certain areas / regions from official statistics.
Infocore ID: 500365

Strength of Data Privacy Regimes

Relative Strength of Data Privacy Regimes

location key

Data Privacy is one of the most contentious, high-stakes considerations when working in foreign markets. Infocore supports some of the largest companies in the world with data compliance considerations in more than 80 countries. To get you started, here’s a brief summary of the relative intensity of the data privacy regimes in many key markets.

Read more >
Global B2B Sr Execs with eMails

Reach senior executives throughout the world with this fresh and well maintained international B2B list of senior decision makers with emails. This is the only international list on the market where you can select data by job roles, job titles, geography, and industries across all the channels of email, phone, or direct mail. The only database of its kind which is a mix of compiled and response data.
Infocore ID: 103875

Going Postal in Dubai

Old Emirates mailbox Dubai has no zip codes, no door-to-door postal service, and Dubai residents do not use street names or numbered addresses when giving directions. Not surprisingly, UAE addresses cannot be automatically geocoded.

Historically, Dubai has used descriptive addresses which include directions based on points of reference. Parcel deliveries, from neighborhood shops, local courier services, and even FedEx, all rely on an included description. (This, along with the lack of a zip code, often proves confusing to someone mailing from the U.S. for the first time.)

With no door-to-door mail delivery available, residents have long relied on P.O. boxes. People pay for a box at the post office and make the trip to pick up their mail on their own schedule.

Read more >
IT Professionals Worldwide

IT Pros Catalog Do you or your client market to IT Professionals around the world?

If so, you'll want to get your hands on a free copy of our International Data Catalog IT Professionals Worldwide. In it you'll get comprehensive details on over 119 separate lists from 83 countries, totalling over 78,863,195 million records.

 

In this 40 page, frequently updated catalog you’ll find:

  • Descriptions on each of 119 lists from all over the world
  • Specifics about available Selects and Sourcing details for each List
  • Available quantities from each list by Media type
  • Detailed Pricing on various options and media types

To get your free copy, please Email us

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Consumers in Turkey

This newly available data set contains 12.5 million consumer contacts in Turkey. Great for direct mail, SMS, and email campaigns, this data was gathered from campaigns, credit card history, and loyalty programs. Segments available include, but are not limited to, name, surname, postal address, mobile, e-mail, gender, income level, profession, etc.
Infocore ID: 560449 

Data Sourcing in Turkey

Jade Boneff-Walsh

ISTANBUL ,TURKEY
My car sits motionless on the Bosphorus Bridge as I cross over from the Asian side where my meeting was held. Traffic on this iconic bridge, which connects the continents of Europe and Asia, is creeping along. Istanbul is a city split in two, and the one mile crossing has so far taken me ninety minutes.

Bosphorus BridgeTurkey is one stop in my three country data sourcing trip which includes UAE and Bahrain. I am here renewing Infocore’s existing relationships, and connecting with some new contacts who have access to rich data resources. I will end up returning home with new sources for Turkey, UAE, Saudi Arabia, Egypt, Kuwait, Bahrain, Qatar, Oman, and India.

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Considerations for DM in Turkey

Turkish flag

Our recent data sourcing trip included a visit to Turkey, which is an increasingly hot market these days. This interesting country presents both challenge and opportunity. Some direct marketing considerations include:

 

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Malaysian Residents

This 18 million record list is compiled from multiple sources including surveys and utility records, and has been tele-verified by a reputable personal accreditation agency. These individuals are good prospects for a wide variety of mail offers including: Club Membership, Fund Raising, Home And Garden, and Business Publications.

This file is statistical data composed of residents of selected Malaysian residential areas. These individuals occupy middle to high-range properties from 2-bedroom to 6-bedroom housing units, are highly educated, bilingual, fluent in both English, Cantonese and Bahasa Melayu. They subscribed to both local and international publications and are known to be responsive to a variety of consumer product offers. Email and Mobile counts are available on request.
Infocore ID: 500101

Wealthy Consumers Worldwide

Wealthy Consumers WW Catalog

Are Affluent Consumers around the world part of your target market?

If so, be sure to get your free copy of our new direct marketing Data Catalog called Wealthy Consumers Worldwide

In it you’ll find details about available direct marketing data that is perfect for reaching Affluent Consumers in more than 70 countries around the world.

 
The catalog includes:

  • Descriptions of more than 150 separate lists from all over the world (72 countries, to be exact!)
  • Specifics about available selects and variables from each list
  • Available quantities from each list for available media type (Postal, Email and Phone)
  • Pricing

To get your free copy, please Email us

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Australian Data Privacy has teeth

Crocodile teeth If you’re thinking that Australians are fun loving, easy going types, and that doing direct marketing to Australians is probably the same way, think again. The data privacy regime in Australia has recently made the process of getting truly compliant direct marketing data for your Aussie campaigns a whole lot tougher, and has instituted some penalties for non-compliance that have more teeth than a crocodile.

Any entity even remotely connected to collecting or using any kind of marketing data in Australia should take pains to thoroughly understand the numerous new interpretations, definitions, requirements and penalties that were enacted as of March 12, 2014. A lot of very smart people have written extensively about this subject, and one of the most thorough reviews can be read here: http://bit.ly/1jaiAuY. If you’re a skimmer and prefer a summary, here are some of the highlights of the so-called “New Act”:

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Brazilian Consumer Masterfile

This extremely rich, up-to-date list offers more than 190 million records and over 40 available variables to precisely target the ideal consumers for any marketing or append initiative. The data is collected and refreshed daily by one of the premier data providers in the world.
Infocore ID 278979

Chinese Mobile Phone Users

This exciting dataset offers more than 88 million records consisting of mobile phone users in China. A highly responsive list, available attributes include name, address, gender and age and is recommended for a wide range of offers, from financial services to automotive to travel and real estate.
Infocore ID 104145

Mexican Consumers

This robust dataset offers more than 40 million detailed records on consumers throughout Mexico and includes an extensive selection of variables to choose from including lifestyle, education level, income, credit card holders and more.
Infocore ID 100995

Data Privacy in Turkey

turkey

In 1981 Turkey signed a treaty addressing data privacy. It has a good chance of being ratified in this coming fall term, more than thirty years later. That treaty, along with another piece of legislation, would implement long awaited data protection in Turkey.

THE CONVENTION
The treaty, as it is sometimes referred to, is actually a Convention – The Convention for the Protection of Individuals with regard to Automatic Processing of Personal Data. It was sent to the Turkish Parliament at the end of July 2014, after 30+ years on the shelf, and put on the fast track for ratification.

The Convention was drawn up in 1981 by the Council of Europe, not to be confused with the European Union or its similarly named institutions. Unlike the European Union it cannot create binding laws, so Turkey was in no way compelled to ratify and implement the CoE Convention. The Convention would greatly strengthen privacy protection in Turkey, which at this time is only lightly regulated.

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Data Privacy Hong Kong Style

Flag of Hong Kong Stiff penalties include fines up to HK$50,000 and up to 2 years jail.

After a significant set of new regulations were enacted in October of 2012, two new amendments came into force on April 1, 2013. Both of the new amendments specify added restrictions against the use and provisioning of personal data in direct marketing activities. Additionally, the legislation confers new levels of authority on the Privacy Commissioner for Personal Data (“PCPD”) in Hong Kong, and calls for the PCPD to provide legal assistance to individuals making claims in civil proceedings.

Stiff penalties apply when the data user does not comply with warnings and enforcement notices from the PCPD, including fines of up to HK$50,000 and imprisonment for up to 2 years. Although Hong Kong is still an “opt-out” market, there is considerable confusion in the business community due to workshops put on by the office of the PCPD stating that all data owners should operate as though the law is “opt-in”.

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Brazil's Online Marketing goes Boom

Flag of Brazil

There are many reasons why a marketer would be looking at Brazil right now. With almost 200 million people, the 7th largest GDP in the world, an increasingly strong middle-class and steady growth of private consumption in the face of worldwide economic turmoil, what’s not to like?

According to World Bank, Internet usage in the country is at 50%, with 60% of households still lacking Internet access. However, the real story is the 100 million people who are connected (68 percent of them using fixed broadband technology). According to comScore, Brazilians spend more than 27 hours per month online, compared with a global average of 24 hours. Doing what, you ask?

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Successful Direct Mail Marketing to Latin America

AJ Hernandez, COO, Sky Postal

Latin America is a fast growing, viable and largely untapped market for American goods and services. Some Latin American economies are growing at a rate at least twice that of the United States thus representing a large and expanding market for American companies.

According to the CIA World Fact Book, the GDP of Argentina is growing at 8.8%, Chile’s GDP is growing at a rate of 6.5%, and Paraguay’s GDP is growing at 6.4%, compared to the 2.8% growth rate for the US. In 2012 Brazil overtook the United Kingdom as the world’s seventh largest economy in terms of GDP and has the sixth largest workforce in the world (CIA World Fact Book, 2013).

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Canadian Privacy Phase 1

Canada symbolSweeping changes to Canada’s direct marketing landscape go into effect July 1

In Canada there are 27 federal, provincial and territorial privacy statutes that govern the protection of personal information in the private, public and health sectors. Electronic marketing is governed by both Canadian Privacy Statutes and Canada’s Anti-Spam Legislation (“CASL”). CASL was approved in December 15, 2010 and is currently scheduled to be in force by July 1, 2014. Under CASL it is prohibited to send, or cause or allow to be sent, a commercial electronic message unless the recipient has provided express or implied consent.

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Brazil Scores 6.95 on the GMDI

GMDI Brazil cover

Infocore has just released its groundbreaking Global Marketing Data Index (GMDI). This proprietary scoring system was designed to offer marketers, agencies and direct mail practitioners a form of international shorthand, to help them gauge the relative maturity, depth and complexity of the Marketing Data Industry in a given country and/or region.

With this insightful and easily digestible scoring tool in hand, marketers can better plan and anticipate their budgets, timelines and logistical considerations, in support of their global direct marketing activities. To accomplish this, the GMDI includes objective research into dozens of influences and dynamics, including the country’s political and economic landscape, the availability and quality of infrastructure to support direct marketing, the quality and quantity of available data, and the on-the-ground complexities and limitations which could have dramatic effects on a marketer’s plans in a given country. 

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