We're presenting at Target Marketing's Virtual Expo
Please JOIN US March 10 for our session on:
GOING GLOBAL: How data driven marketers can navigate Customer Acquisition and CRM initiatives internationally
U.S. marketers have the benefit of working in the most prolific, efficient audience data market in the world, specifically when it comes to enriching customer data for CRM initiatives or conducting new customer acquisition campaigns.
However, when marketers extend into international markets, the rules, the marketplace and the players aren’t the same. What’s more, data privacy laws vary greatly from country to country, and in some cases penalties for non-compliance include jail time and million-dollar-per-day fines.
Kitty Kolding, CEO of Infocore, will outline the key considerations marketers must incorporate into their global marketing and CRM initiatives, providing on-the-ground facts, tactics and approaches that could mean the difference between success and failure.
The Going Global session is 10:35 am to 11:10am pacific time