Consumers in Sweden, and in the other Nordic countries as well, are highly receptive to direct mail marketing. In Sweden 60% of consumers are interested in receiving more promotional offers in their mailboxes.
The popularity of Direct Mail may come as a surprise to some, considering how very digital Sweden is. With a population of nearly 10 million, internet penetration is a whopping 93%. Not surprisingly, ecommerce is thriving in Sweden, where 66% of consumers shopped online in the first 6 months of 2016.
But Direct Mail is holding its own. It is an effective means of customer acquisition and retention, and brand building. Direct Mail is a powerful addition to the marketing mix and adds to the stickiness of digital campaigns. Consumer attitudes are favorable and regard it as more personal and less intrusive.
A report on Direct Mail by Postnord found that 42% of Swedish survey respondents find it enjoyable and interesting to receive advertising in the mailbox, while only 4% say they enjoyed email or social media advertising. 38% of respondents visited the company website, and 47% googled the product or service mentioned in a direct mail piece.
If you are interested in direct marketing to Swedish consumers or B2B, whether by postal, email or other channnels, we should talk. Infocore's International Data Repository currently tracks available data in over 150 countries. Our frequently updated catalogs let you peruse business and consumer data by region and country, and are available for free download.
Current inventory for Sweden:
This consumer list is worth a look: With a universe of 6,750,000, this notable source reaches nearly 85% of the households in Sweden. Selects for this highly deliverable file include Geography, Family Structure, Marital status, Presence of children, Income, Gender, and Age.
Infocore ID: 680606
Contact us to inquire about this, or other available data around the world.