Meet our leadership.

Peter Jupp - CEO, Co-Founder, Owner

Peter has a long career in the direct marketing industry and was a pioneer in the development of the industry in England. He was the owner of the Ralton Group, one of the UK's largest integrated Direct Marketing Services groups, until its sale in 1997. Peter was also a founding member of EuroNet, a consortium of European Direct Marketing Services Groups, and has been a promoter of international business cooperation.

Peter and his wife, Beth, founded Infocore, Inc in 1992 and have provided marketing campaign intelligence and data acquisition to hundreds of agencies and companies over the years. In the US, Peter was the Chairman of the International Council of the New York based Direct Marketing Association and a frequent speaker at the DMA’s annual conference and other industry events in the US, Latin America and Europe. He has also appeared on the “Inside Business” radio show to discuss the Direct Marketing industry and the issues facing it.




Beth Jupp - Co-Founder, Owner

Beth’s career in the direct marketing industry spans more than 30 years and began on the client side working for a number of large companies where she was responsible for their domestic and international media strategy and purchasing. She also played a key role in the companies’ database development and analytics.

Since co-founding Infocore with her husband, Peter, Beth leveraged her extensive background running the company as the President and building the name and reputation of the firm in the direct marketing space. She has also contributed her time in a number of charitable organizations, including the Board of Challengers at the Argyros School of Business and Economics at Chapman University.




SVP Client Services – Amy MacNabb

Amy, Infocore’s SVP of Client Services, has been with the company since 1998. Prior to her current role, Amy headed up Infocore’s International List Management department and was responsible for developing the client base and sourcing new lists throughout Latin America, Europe, and Asia.

In her present Account Management position, Amy uses her international expertise and contacts to assist large multi-national companies with their international expansion. In her current role, Amy is also responsible for directing the day to day operations of Infocore’s data acquisition for its largest clients as well as assisting in the development of the clients’ customer growth strategies.

Amy is highly customer-centric and employs her dedication and problem-solving skills in all client projects. She holds a Bachelor’s degree in Statistics from USC.

For more information, please contact:

Amy MacNabb, SVP Client Services
Infocore Inc.
Email: amacnabb@infocore.com




Director of Data Management and Development - MaryEllen Adan

MaryEllen Adan joined the Infocore team in 2013, and currently serves as Director of Data Management and Development, creating a competitive advantage through data analysis and audience targeting, leading the campaign operations team, and driving technology development projects across the company. Prior to joining Infocore, MaryEllen was the Corporate Director of Operations for a national franchise with 190 locations. In that position, she developed a product portfolio and product development process, established critical sourcing relationships and staff training for all locations.

Previously, she spent many years in tech working, for Hewlett Packard and SGI as a Supply Chain Development and New Product Introduction Program Manager, as well as leading engineering teams focused on third-party hardware and software integration.

MaryEllen is also an elite athlete, having completed numerous Iron Man Triathlons and two Alcatraz swims. She holds a Business Management degree from Golden Gate University.

For more information, please contact:

MaryEllen Adan, Vice President of Operations
Infocore Inc.
Email: madan@infocore.com




Account Director - Denise Covington

Denise’s experience combines account service, financial management, and direct mail marketing. Prior to joining Infocore in 2014, she was an account executive for McCann Healthcare, a full-service agency in the pharmaceutical space. At McCann, Denise was responsible for management of print and digital projects, as well as estimating, forecasting, and reconciling client’s advertising and promotional budgets. Before joining the agency, Denise founded and ran a marketing support company for 11 years. She designed custom CRM databases for clients in the semi-conductor, power supply, and motor control industries. In addition, her company executed direct mail campaigns and performed literature fulfillment.

In her role as Account Director, Denise uses her marketing experience to assist domestic and international clients as they explore new markets. She is committed to ensuring her client’s success throughout the project cycle. Denise is a graduate of James Madison University with a BA in Communication Arts, and holds an MBA from San Diego State University.

For more information, please contact:

Denise Covington, Account Director
Infocore Inc.
Email: dcovington@infocore.com




Lovie joined the Infocore team in 2017 and serves as Controller. In this role, she is responsible for leading Infocore’s overall financial activities, including accounting and reporting, financial planning and analysis, and business decision support.

Prior to joining Infocore, Lovie served in a leadership role responsible for managing financial operations including general accounting, financial modeling and forecasting, and financial reporting at Total Gym Commercial. Before that, she was a business controller for Nokia’s CDMA business unit responsible for general accounting, budgeting and forecasting, and financial reporting.

Lovie earned her degree in accounting from San Diego State University and holds a master of business administration degree.

For more information, please contact:

Lovie Edwards, Controller
Infocore, Inc.
Email: ledwards@infocore.com




Jade Headshot

Vice President of Global Markets - Jade Boneff-Walsh

Jade Boneff-Walsh joined the Infocore team in 2013 as Vice President of Global Markets, responsible for developing the company’s international data partnerships. She is a recognized expert in cross-cultural negotiations and relationship management, with more than a decade of experience implementing partnerships in multicultural environments.

Prior to joining Infocore, Jade served for six years as Global Vice President of Strategic Alliances at the Entrepreneurs’ Organization, an association of business owners spanning 40+ countries. In that position, she negotiated and implemented over 20 partnership programs worldwide.

Jade was the founder and CEO of Just-a-Click Marketing & Design, an award-winning company providing multicultural marketing consulting and web and graphics design services to companies in the United States, Brazil, UK and China. She also co-founded Twilight Company, a leading provider of design and creative services for the entertainment industry in Brazil.

Jade’s experience as an entrepreneur led her to volunteer for many years as marketing and communications advisor to the Small Business Development Center (SBDC), a program of the U.S. Small Business Administration (SBA) in Alexandria, VA.

Jade holds degrees in Journalism and Law, and an MBA in International Business. She is certified in Alliance Management by the Association of Strategic Alliances Professionals (ASAP).

Jade has lived in Australia, Canada, United States and Brazil, and currently resides in Arlington, Virginia.

For more information, please contact:

Jade Boneff-Walsh, VP Global Markets
Infocore, Inc.
Email: jade@infocore.com