The success of one-to-one marketing starts with excellent audience selection, but ultimately the most critical factor to ROI is the price paid for this very precise media channel. But today, very few media buyers have the expertise, experience and relationships needed to buy this media cost effectively.
At Infocore, we’ve been buying Direct Marketing media for 25 years. We understand and effectively navigate the inherent complexities that drive pricing, giving our clients a tremendous price advantage.
We’re also a known quantity in this space and we buy access to many hundreds of millions of records year after year. As a result, we buy at wholesale rates, and pass these powerful savings on to our customers.
That’s another reason why using Infocore to manage your one-to-one and direct marketing campaigns is such a winning approach: we pay for ourselves.