Since 1992, Infocore has been serving data-driven marketers with a full range of direct marketing data selection and campaign execution services. Founded by Peter and Beth Jupp, Infocore has always been a southern California company, currently headquartered near the sea in sunny Carlsbad.
Since its inception 25 years ago, Infocore has always prized integrity and quality above all else. Our partnerships, whether with clients, data suppliers, partners or vendors, are the foundation of our business, and our employees are the lifeblood of our company.
Today Infocore supports clients in Tech, Financial Services, Consumer Products, Travel, Retail, Non Profit and Entertainment, and delivers services in more than 150 countries on every continent around the world. Infocore’s services primarily fall into 3 categories:
- Direct Marketing Data – research, evaluation, negotiation and delivery
- Database Enrichment and Append Projects – providing ideal data elements from all over the world to enhance customer databases of all kinds
- Modeling, Analytics, Segmentation – Infocore’s network of in-country analytics and segmentation experts bring customer and marketplace insights to every marketer’s campaigns and programs.
Infocore also launched an innovative new set of research and reports called the Global Marketing Data Index (GMDI). This unique industry tool incorporates 54 distinct sub-scores using a proprietary algorithm, yielding an easy to understand score for marketers to peg the relative readiness and sophistication of a given country’s data industry.