Getting verified performance reporting on opens and clicks is important. But even that isn’t quite enough.
For too long, direct marketers have had to wait till a campaign was complete to obtain the performance details, and then, they had no way to understand the response curve and what performance looked like by time of day. Why? Because until now, self reported results from third party vendors were not timestamped.
CampaignTrac not only verifies every open and click, but also timestamps every open and click too. This allows clients – and our analysts – to truly see and analyze the full scope of the response curve. Clients can see performance start to scale up as soon as the campaign begins, and follow which vendors performed best at what times of day, which links performed best by time of day and what creative/subject lines performed best by time of day.
It’s a whole new world for direct marketers.