overview
With the release of its all-new hybrid, a multinational automotive manufacturer wanted to raise awareness among prospective buyers that its new vehicle was the most fuel-efficient car in America with an EPA-estimate of 59 MPG Hwy.
Problem
With the launch of the its new hybrid, the automaker wanted to reach buyers who were looking for alternative fuel vehicles and raise their awareness of their new hybrid's impressive fuel-efficiency.
Solution
To ensure the automaker's email campaign was highly effective, Infocore targeted consumers in the "green" lifestyle segment with intent to buy an electric, hybrid, or plug-in alternative fuel vehicle.
Results
Over the course of three email deployments, the automotive email marketing campaign saw the following results:
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623198emails sent -
14%open rate -
17%click-to-open rate