Your Partner in Audience Data

Marketing campaigns are hectic with tight deadlines and demanding advertisers. We make it easier for your automotive marketing agency to succeed by managing every aspect of every campaign so your team can focus on what they do best. And, because we’re not limited to one data source or type of data, you can feel confident that you’re getting the best possible audience data every time.

Agency-Support

6 Steps for Campaign Success

We follow a streamlined, end-to-end process that makes it easy for agencies to source the best audience lists and launch effective campaigns.

step 1 Client Request

We meet with you to understand your campaign objectives and target audience.

step 2 Response

We research audience lists and run predictive scoring to precisely identify the right audience segments for your campaign.

step 3 Client Selection

We make recommendations for your deploy segments and quantities.

step 4 Data Processing

We negotiate with data vendors, place orders, confirm email specs, and deliver postal files for processing.

step 5 Test & Deploy

We establish pre-campaign testing protocol, test creative assets and links, formalize and manage delivery timetables, and deploy campaigns.

step 6 Report

We obtain match back files of email recipients, gather all metrics and results from all vendors, and prepare and deliver detailed tracking reports.

CampaignTrac

Reporting & Data Visualization 24/7

Build customized, presentation-ready reports using metrics such as delivery rates, opens, open rate, clicks, CTR, click-to-open rates, cost per click, cost per open, CPM delivered, and much more. Data visualization tools make it easy to quickly interpret and understand the metrics and impact of your campaign.

Learn more about CampaignTrac

Denise Covington | Infocore

Director of Marketing

CONTACT US

Contact us for a free, no-obligation consultation to discuss how we can connect your brand with the right audience at the right time.