Automotive Marketing Agency Support, Data & Insights

Focus on what your agency does best and let us focus on finding the right audience data for every campaign.

Your Partner in Audience Data

Marketing campaigns are hectic with tight deadlines and demanding advertisers. We make it easier for your automotive marketing agency to succeed by managing every aspect of every campaign so your team can focus on what they do best. And, because we’re not limited to one data source or type of data, you can feel confident that you’re getting the best possible audience data every time.

6 Steps for Campaign Success

We follow a streamlined, end-to-end process that makes it easy for agencies to source the best audience lists and launch effective campaigns.

step 1 Client Request

We meet with you to understand your campaign objectives and target audience.

step 2 Response

We research audience lists and run predictive scoring to precisely identify the right audience segments for your campaign.

step 3 Client Selection

We make recommendations for your deploy segments and quantities.

step 4 Data Processing

We negotiate with data vendors, place orders, confirm email specs, and deliver postal files for processing.

step 5 Test & Deploy

We establish pre-campaign testing protocol, test creative assets and links, formalize and manage delivery timetables, and deploy campaigns.

step 6 Report

We obtain match back files of email recipients, gather all metrics and results from all vendors, and prepare and deliver detailed tracking reports.

Types of Campaigns

Email is one of the most powerful tools in your marketing toolbox for almost any type of marketing campaign, including:

Acquisition

Acquire new customers with precisely-targeted shopper and intender audiences.

Vehicle Launches

Build awareness around new vehicle launches with precisely-timed, multiple deployment email campaigns.

Certified Pre-Owned

Connect your dealership with high-intent shoppers looking for quality pre-owned vehicles

Always On

Use the power of drip campaigns and A/B testing to drive more consistent revenue throughout the year.

Sales Events

Drive awareness of multiple vehicles to a massive audience leading up to your event.

Conquesting

Get your brand in front of targeted audiences that don't know you (yet).

Case Study

Automotive Email Marketing Targets Green Lifestyle Buyers

To help a multinational automaker reach buyers who were looking for alternative fuel vehicles, Infocore targeted consumers in the "green" lifestyle segment with intent to buy an electric, hybrid, or plug-in alternative fuel vehicle.

Read full case study

623,198 emails sent
14% open rate
17% click-to-open rate

Infocore is more than a supplier, they are a partner and resource with the exceptional ability to execute marketing campaigns under extremely tight time constraints. They provide unmatched client and campaign support coupled with top performing lists.
Global Ad Agency Account Executive

Infocore is highly responsive and able to adapt workflow and campaign execution based on the needs of different client groups. They are fast, collaborative, and consistently provide high-performing lists of uniquely targeted audiences.
Retail Brand Prospecting Manager

Infocore does so much more for us than just execute email campaigns. They take a consultative approach and advise on everything from industry trends and best practices to the best day-of-week for deployments. Overall, they have improved our campaign performance with high-performing data sources.
Maritz Automotive Senior Direct Marketing Strategist

We count on Infocore to give us the best data available to reach our client’s target audience and they never let us down. They vet the data from multiple vendors so we don’t have to and I know I can trust their recommendations – they make my job so much easier!
RAPP Agency Director, Experience Analytics

The Infocore team has taken responsiveness to a whole new level. We rely on them every day and they always meet our needs.
Epsilon Regional Vice President

Conquesting is easy with Infocore. I have access to a variety of strong lists for a variety of programs with quick turnaround from one point of contact.
Epsilon Senior Account Supervisor

Automotive Marketing Agency Support