Your Partner in Audience Data

We make it easier for your automotive marketing agency to succeed by managing every aspect of every campaign so your team can focus on what they do best. And, because we’re not limited to one type of data, one data source or one media channel, you can feel confident that you’re launching the best possible data-driven direct marketing campaign every time.

Agency Support

The Infocore Difference

We follow a streamlined, end-to-end process that makes it easy for agencies to source the best audience lists and launch effective campaigns.

step 1 Client Request

We meet with you to understand your campaign objectives and target audience.

step 2 Response

We research audience lists and run predictive scoring to precisely identify the right audience segments for your campaign.

step 3 Client Selection

We make recommendations for your deploy segments and quantities.

step 4 Data Processing

We negotiate with data vendors, place orders, confirm channel specs, and deliver postal files for processing.

step 5 Test & Deploy

We establish pre-campaign testing protocol, test creative assets and links, formalize and manage delivery timetables, and deploy campaigns.

step 6 Report

We obtain match back files of recipients, gather all metrics and results from all vendors, and prepare and deliver detailed tracking reports.

Types of Campaigns

We source high-performing audience data for a wide variety of automotive direct marketing campaigns.

Vehicle Launches
Build awareness around new vehicle launches with precisely-timed, multiple deployment email campaigns.

Certified Pre-Owned
Connect your dealership with high-intent shoppers looking for quality pre-owned vehicles.

Always On
Use the power of drip campaigns and A/B testing to drive more consistent revenue throughout the year.

Sales Events
Drive awareness of multiple vehicles to a massive audience leading up to your event.

Conquesting
Get your brand in front of targeted audiences that don't know you (yet).

Aftermarket Sales & Service
Find owners of your brand’s used cars and connect to them when they are in-market for aftermarket sales and services.

Case Study

Automotive Email Marketing Targets Green Lifestyle Buyers

To help a multinational automaker reach buyers who were looking for alternative fuel vehicles, Infocore targeted consumers in the "green" lifestyle segment with intent to buy an electric, hybrid, or plug-in alternative fuel vehicle.

Read full case study
  • ICON

    623,198 emails sent

  • ICON

    14% open rate

  • ICON

    17% click-to-open rate

Infocore is more than a supplier, they are a partner and resource with the exceptional ability to execute marketing campaigns under extremely tight time constraints. They provide unmatched client and campaign support coupled with top performing lists.

Global Ad Agency Account Executive

Infocore is highly responsive and able to adapt workflow and campaign execution based on the needs of different client groups. They are fast, collaborative, and consistently provide high-performing lists of uniquely targeted audiences.

Retail Brand Prospecting Manager

Infocore does so much more for us than just execute email campaigns. They take a consultative approach and advise on everything from industry trends and best practices to the best day-of-week for deployments. Overall, they have improved our campaign performance with high-performing data sources.

Maritz Automotive Senior Direct Marketing Strategist

We count on Infocore to give us the best data available to reach our client’s target audience and they never let us down. They vet the data from multiple vendors so we don’t have to and I know I can trust their recommendations – they make my job so much easier!

RAPP Agency Director, Experience Analytics

The Infocore team has taken responsiveness to a whole new level. We rely on them every day and they always meet our needs.

Epsilon Regional Vice President

Conquesting is easy with Infocore. I have access to a variety of strong lists for a variety of programs with quick turnaround from one point of contact.

Epsilon Senior Account Supervisor

Contact Us

Contact us for a free, no-obligation consultation to discuss how we can connect your brand with the right audience at the right time.

Aftermarket Spotlight
Aftermarket Download Now

The automotive aftermarket sales and services industry is booming!

To help you take advantage of the current opportunities in this segment, we’ve prepared a special report that includes:

•  Current automotive aftermarket statistics
•  Infocore’s methods for sourcing used car owner records
•  A recent case study with real-world results

Download our Aftermarket Spotlight, then contact us to tap into this $202 billion dollar industry!
Aftermarket Spotlight Read More