With our highly targeted audience data, we can connect your agency to automotive shoppers at any point in their buying journey.
Your Partner in Audience Data
We make it easier for your automotive marketing agency to succeed by managing every aspect of every campaign so your team can focus on what they do best. And, because we’re not limited to one type of data, one data source or one media channel, you can feel confident that you’re launching the best possible data-driven direct marketing campaign every time.
step 1 Client Request
We meet with you to understand your campaign objectives and target audience.
step 2 Response
We research audience lists and run predictive scoring to precisely identify the right audience segments for your campaign.
step 3 Client Selection
We make recommendations for your deploy segments and quantities.
step 4 Data Processing
We negotiate with data vendors, place orders, confirm channel specs, and deliver postal files for processing.
step 5 Test & Deploy
We establish pre-campaign testing protocol, test creative assets and links, formalize and manage delivery timetables, and deploy campaigns.
step 6 Report
We obtain match back files of recipients, gather all metrics and results from all vendors, and prepare and deliver detailed tracking reports.
Types of Campaigns
We source high-performing audience data for a wide variety of automotive direct marketing campaigns.
Vehicle Launches
Build awareness around new vehicle launches with precisely-timed, multiple deployment email campaigns.
Certified Pre-Owned
Connect your dealership with high-intent shoppers looking for quality pre-owned vehicles.
Always On
Use the power of drip campaigns and A/B testing to drive more consistent revenue throughout the year.
Sales Events
Drive awareness of multiple vehicles to a massive audience leading up to your event.
Conquesting
Get your brand in front of targeted audiences that don't know you (yet).
Aftermarket Sales & Service
Find owners of your brand’s used cars and connect to them when they are in-market for aftermarket sales and services.
Case Study
Automotive Email Marketing Targets Green Lifestyle Buyers
To help a multinational automaker reach buyers who were looking for alternative fuel vehicles, Infocore targeted consumers in the "green" lifestyle segment with intent to buy an electric, hybrid, or plug-in alternative fuel vehicle.
Read full case study-
623,198 emails sent
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14% open rate
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17% click-to-open rate
