Your Partner in Audience Data

We make it easier for your automotive marketing agency to succeed by managing every aspect of every campaign so your team can focus on what they do best. And, because we’re not limited to one type of data, one data source or one media channel, you can feel confident that you’re launching the best possible data-driven direct marketing campaign every time.

Agency-Support

The Infocore Difference

We follow a streamlined, end-to-end process that makes it easy for agencies to source the best audience lists and launch effective campaigns.

step 1 Client Request

We meet with you to understand your campaign objectives and target audience.

step 2 Response

We research audience lists and run predictive scoring to precisely identify the right audience segments for your campaign.

step 3 Client Selection

We make recommendations for your deploy segments and quantities.

step 4 Data Processing

We negotiate with data vendors, place orders, confirm channel specs, and deliver postal files for processing.

step 5 Test & Deploy

We establish pre-campaign testing protocol, test creative assets and links, formalize and manage delivery timetables, and deploy campaigns.

step 6 Report

We obtain match back files of recipients, gather all metrics and results from all vendors, and prepare and deliver detailed tracking reports.

Types of Campaigns

We source high-performing audience data for a wide variety of automotive direct marketing campaigns.

Vehicle Launches

Build awareness around new vehicle launches with precisely-timed, multiple deployment email campaigns.

Certified Pre-Owned

Connect your dealership with high-intent shoppers looking for quality pre-owned vehicles.

Always On

Use the power of drip campaigns and A/B testing to drive more consistent revenue throughout the year.

Sales Events

Drive awareness of multiple vehicles to a massive audience leading up to your event.

Conquesting

Get your brand in front of targeted audiences that don't know you (yet).

Aftermarket Sales & Service

Find owners of your brand’s used cars and connect to them when they are in-market for aftermarket sales and services.

Contact Us

Contact us for a free, no-obligation consultation to discuss how we can connect your brand with the right audience at the right time.