Time-Saving Tools to Customize Your Market

Created to support Tier 2 dealer groups and associations, our dealerization tools allows regional managers and agencies to easily select the data they want to use in a campaign. You can build detailed intender/shopper audiences based on dealer coverage areas and create variable messaging email campaigns based on dealer codes.

ICO Friendly From

Make your emails more welcoming and boost your open rate by using a recognizable sender address, such as “Main Street Dealers.” Emails with unrecognizable “From” fields are deleted more often.

ICO First Name Personalization

Personalize your emails by naming the recipient in your message, such as “Dear Tom.” A personalized message instills confidence and trust and makes it more likely for the recipient to read the email.

ICO Tailored Subject Line

The Subject Line is another critical component of a successful email campaign. To improve open rates and avoid anti-spam filters, make sure each segment receives different subject lines that are well-written and intriguing.

ICO Regional Offers

Target geographically relevant consumers in defined market areas. Offer codes are assigned at the record level and can be dynamically populated.

ICO Dealer Contact Information

Make it easy for consumers to find their local dealer by including a map link and complete dealer contact information. This will help to move online visitors to in-store visitors.

ICO Detailed Reporting

Close the loop post campaign with sophisticated proprietary sales analysis tools. Gauge and analyze performance by make and model, sale location, campaign, audience, and more.

Make Building Regional Campaigns Easy

Build automotive sales marketing campaigns that can be easily personalized for custom groups of dealers. With the use of a “Friendly From” line and a personalized subject line, you can send a targeted message based for each region or dealer area. Our demand collection tools allow granular tracking and reporting by dealer code.

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Strategic Support for Agencies

Get the confidence of knowing that a deeply experienced group of professionals are managing every aspect of your campaign so you can focus on your client relationship and strategy.

Agency Support

Syringa Ortega | Infocore

Senior Client Services Director

CONTACT US

Contact us for a free, no-obligation consultation to discuss how we can connect your brand with the right audience at the right time.