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Are Your Files Ready-to-Test?

After years of launching successful email marketing campaigns, we’ve learned a thing or two. Because we often see the same common mistakes happen over and over again, we were inspired to write a series of […]

Written by Melba Garcia

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Infocore Connect: Take a Break!

Whether you are working from an office or working from home, you are doing the same thing day in and day out: sitting and staring at a computer for long periods of time. You don’t […]

Written by Kimberly Topuzes

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Infocore Connect: Try Something New!

January is known as the resolution-making month, but instead of making big resolutions, why not just try something new? This week’s #WellnessWednesday encourages you to try something new for your well-being. It doesn’t have to […]

Written by Kimberly Topuzes

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Infocore Connect: Let’s Talk Journaling!

Do you ever feel that you move so fast during the day that you forget to take a moment to be present? This behavior can be the norm for most of us, as we are […]

Written by Kimberly Topuzes

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Infocore Connect: Our Favorite Fitness Go-Tos

This week’s #WellnessWednesday is all about getting your heart rate up and those endorphins flowing! Working out helps both your body and mind and feels especially good after you’ve had a stressful day. Thanks to […]

Written by Kimberly Topuzes

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We Have Opened A New Office In Florida

In an effort to serve you better, Infocore’s expanding! We’re so very excited to announce the opening of our newest office in Boca Raton, Florida. Our new Florida Office will provide our customers with enhanced […]

Written by Denise Covington

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Infocore Connect: Bring Wellness Into 2021

If 2020 taught us anything, it was that we can’t control everything in our lives. There will always be situations that are out of our control, but 2020 was TOO MUCH. In 2021, we are […]

Written by Kimberly Topuzes

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Issue 15: How To Think Outside The Box (No, Really)

When you hear someone say, “Think outside the box,” do you immediately roll your eyes? If so, you’re not alone. In this issue of Insider’s Corner, Peter peels back the layers of this overused advice […]

Written by Peter Rosenwald

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Infocore Connect: Holiday Pet Photo Contest!

Thank you to everyone that entered our Pet Holiday Photo Contest on our Facebook page – seeing your festive pets made us smile! The randomly selected winner is Nick Wu. Congrats Nick – we hope you […]

Written by Kimberly Topuzes

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2020 Reflections: Camp So Sew

The final months of any year are traditionally a time of reflection, and 2020 has definitely given us quite a bit upon which to reflect. While we won’t deny that there are many reasons to […]

Written by Denise Covington

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Our Thanksgiving Wish For You

Like most things in 2020, this year’s Thanksgiving celebrations will look and feel a bit different for all of us. Many Americans have lost loved ones and many more will spend the holidays apart from […]

Written by Denise Covington

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The Automotive Market Is Changing – Are You Ready?

Historic changes are happening in the Automotive Industry. Shifts that we’re starting to see in consumer behavior, manufacturing and digitization are likely to reshape the entire automotive market over time. These changes are creating massive […]

Written by Denise Covington

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Issue 14: Making The Price Right

Finding the right price for your company’s product or service can make the difference between being profitable or operating at a loss. In this issue of Insider’s Corner, our industry expert takes a closer look […]

Written by Peter Rosenwald

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Demand Is Rising For Aftermarket Sales And Services

As marketers, we’re mostly concerned with reaching customers before the sale – right? Well, when it comes to automotive aftermarket sales and services, it’s what happens after the sale that matters. Worldwide, the potential for […]

Written by Denise Covington

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Issue 13: Testing Isn’t An Option – It’s The Only Option

You probably know that testing your direct marketing campaigns is important, but do you know how to test or what to test? If not, don’t worry! In this issue, our industry insider offers up an […]

Written by Peter Rosenwald

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Issue 12: Expanding Our Approach to Segmentation

With the explosion of digital media, the old rules of segmentation are in desperate need of an update. In this issue of Insider’s Corner, Peter takes a look at how segmentation is evolving and how […]

Written by Peter Rosenwald

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Why Email Marketing?

If you’ve been in the marketing game for a while, you have definitely noticed some changes. Arguably, the most notable changes have occurred in the realm of digital marketing. According to the most recent Nielsen […]

Written by Denise Covington

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Issue 11: Assessing Brand Value

When it comes to assessing your brand’s value, should you focus on the tangible like sales and profit, or should you focus on factors that are slightly less tangible? In this issue of Insiders Corner, […]

Written by Peter Rosenwald

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Reverse Planning: A Recipe For Campaign Success

Since elementary school, we have been taught to work on projects from start to finish, beginning to end. What if we told you the secret behind our campaign success was to work the complete opposite […]

Written by Kimberly Topuzes

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Issue 10: Retail Lives

Just when we thought the retail apocalypse couldn’t get any worse, Covid-19 hit. However, according to our industry insider, all is not lost. Find out how retailers can take advantage of the changes in the […]

Written by Peter Rosenwald

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Drive Connections With Multicultural Consumers

At Infocore, there’s nothing we love more than good data and that’s why we’re super excited about the release of the Nielsen Annual Auto Marketing Report 2019-2020 Edition entitled Drive Connections with Multicultural Consumers. This […]

Written by Denise Covington

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Electric Vehicles: A Surging Market

Once thought of as the preferred mode of transportation for middle-aged hippies and eco-conscious celebrities, electric vehicles have officially gone from niche to mainstream and are one of the fastest growing segments of the automobile […]

Written by Kimberly Topuzes

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Issue 9: Risk or Reward – How Will You Decide?

Paralyzed by indecision? Terrified of making the wrong choice? Making the right business decisions can mean the difference between soaring profits or significant losses. Luckily, in this issue of Insider’s Corner, Peter gives us a […]

Written by Peter Rosenwald

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Issue 8: Driving Into The Future

A lot of change is happening these days, but one thing remains the same – American’s love their cars! In this issue of Insider’s Corner, Peter examines some driving trends in the automotive industry explains […]

Written by Peter Rosenwald

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The Automotive Market is Changing – Are You Ready?

According to our market research, some interesting changes to the Automotive Market are taking place. According to J.D. Power’s 2020 U.S. End of Lease Satisfaction Study, 1.8 million consumers are scheduled to turn in their […]

Written by Denise Covington

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Issue 7: What the Future Holds

Want to know what the future holds? He may not have a crystal ball, but our industry expert has some ideas about what we can expect to see in a post-pandemic future. Read Peter’s previous […]

Written by Peter Rosenwald

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Changes in Health & Fitness Market Create New Opportunities

Consumer behaviors are changing fast, and the U.S. Health & Fitness Market is facing a profound industry transformation. Consumers in this market are poised to shift billions of dollars from gyms to at-home fitness products […]

Written by Kimberly Topuzes

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Issue 6: Listen and Learn

Are you keeping up to date with the latest marketing news? In this issue of Insider’s Corner, our industry expert, Peter J. Rosenwald, shares some of the articles he’s been reading. Read Peter’s previous post […]

Written by Peter Rosenwald

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Our Team is Growing!

All of us here at Infocore are delighted to introduce Kimberly Topuzes, our new Marketing Campaign Coordinator. Kimberly joins our team after nearly a decade with the popular pet supply chain, Muttropolis. She has extensive […]

Written by Roxy Good

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Issue 5: A Great Time for Planning

Have some extra time on your hands? Use it wisely and get to planning. In this issue of the Insider’s Corner, you’ll learn why planning for an uncertain future begins by asking the right questions. […]

Written by Peter Rosenwald