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Demand Is Rising For Aftermarket Sales And Services

As marketers, we’re mostly concerned with reaching customers before the sale – right? Well, when it comes to automotive aftermarket sales and services, it’s what happens after the sale that matters. Worldwide, the potential for […]

Written by Amelia Cortes

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Issue 13: Testing Isn’t An Option – It’s The Only Option

You probably know that testing your direct marketing campaigns is important, but do you know how to test or what to test? If not, don’t worry! In this issue, our industry insider offers up an […]

Written by Peter Rosenwald

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Issue 12: Expanding Our Approach to Segmentation

With the explosion of digital media, the old rules of segmentation are in desperate need of an update. In this issue of Insider’s Corner, Peter takes a look at how segmentation is evolving and how […]

Written by Peter Rosenwald

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Why Email Marketing?

If you’ve been in the marketing game for a while, you have definitely noticed some changes. Arguably, the most notable changes have occurred in the realm of digital marketing. According to the most recent Nielsen […]

Written by Amelia Cortes

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Issue 11: Assessing Brand Value

When it comes to assessing your brand’s value, should you focus on the tangible like sales and profit, or should you focus on factors that are slightly less tangible? In this issue of Insiders Corner, […]

Written by Peter Rosenwald

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Reverse Planning: A Recipe For Campaign Success

Since elementary school, we have been taught to work on projects from start to finish, beginning to end. What if we told you the secret behind our campaign success was to work the complete opposite […]

Written by Amelia Cortes

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Issue 10: Retail Lives

Just when we thought the retail apocalypse couldn’t get any worse, Covid-19 hit. However, according to our industry insider, all is not lost. Find out how retailers can take advantage of the changes in the […]

Written by Peter Rosenwald

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Drive Connections With Multicultural Consumers

At Infocore, there’s nothing we love more than good data and that’s why we’re super excited about the release of the Nielsen Annual Auto Marketing Report 2019-2020 Edition entitled Drive Connections with Multicultural Consumers. This […]

Written by Amelia Cortes

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Electric Vehicles: A Surging Market

Once thought of as the preferred mode of transportation for middle-aged hippies and eco-conscious celebrities, electric vehicles have officially gone from niche to mainstream and are one of the fastest growing segments of the automobile […]

Written by Amelia Cortes

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Issue 9: Risk or Reward – How Will You Decide?

Paralyzed by indecision? Terrified of making the wrong choice? Making the right business decisions can mean the difference between soaring profits or significant losses. Luckily, in this issue of Insider’s Corner, Peter gives us a […]

Written by Peter Rosenwald

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Issue 8: Driving Into The Future

A lot of change is happening these days, but one thing remains the same – American’s love their cars! In this issue of Insider’s Corner, Peter examines some driving trends in the automotive industry explains […]

Written by Peter Rosenwald

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The Automotive Market is Changing – Are You Ready?

According to our market research, some interesting changes to the Automotive Market are taking place. According to J.D. Power’s 2020 U.S. End of Lease Satisfaction Study, 1.8 million consumers are scheduled to turn in their […]

Written by Amelia Cortes

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Issue 7: What the Future Holds

Want to know what the future holds? He may not have a crystal ball, but our industry expert has some ideas about what we can expect to see in a post-pandemic future. Read Peter’s previous […]

Written by Peter Rosenwald

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Changes in Health & Fitness Market Create New Opportunities

Consumer behaviors are changing fast, and the U.S. Health & Fitness Market is facing a profound industry transformation. Consumers in this market are poised to shift billions of dollars from gyms to at-home fitness products […]

Written by Madison Carr

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Issue 6: Listen and Learn

Are you keeping up to date with the latest marketing news? In this issue of Insider’s Corner, our industry expert, Peter J. Rosenwald, shares some of the articles he’s been reading. Read Peter’s previous post […]

Written by Peter Rosenwald

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Our Team is Growing!

All of us here at Infocore are delighted to introduce Kimberly Topuzes, our new Marketing Campaign Coordinator. Kimberly joins our team after nearly a decade with the popular pet supply chain, Muttropolis. She has extensive […]

Written by Amelia Cortes

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Issue 5: A Great Time for Planning

Have some extra time on your hands? Use it wisely and get to planning. In this issue of the Insider’s Corner, you’ll learn why planning for an uncertain future begins by asking the right questions. […]

Written by Peter Rosenwald

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A Huge ‘Thank You!’ to Jo Jo So

We’ve all heard the Mr. Rogers quote, “When I was a boy and I would see scary things in the news, my mother would say to me, ‘Look for the helpers. You will always find […]

Written by Peter Jupp

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Social Distancing: A Time to Connect & Grow

Is there any way to grow a business at a time like this? Our team here at Infocore believes the answer is a resounding YES, and we want to share with you what we’re doing […]

Written by Madison Carr

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Issue 4: A Time for Reflection

When the world seems to be spinning out of control, it’s important to take a moment to reflect on what truly matters. In this issue of Insider’s Corner, Peter invites you to join a conversation […]

Written by Peter Rosenwald

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We are here to support you

To all our clients – We are witnessing rapid change on a daily basis. We are all trying to find the solid ground from which to figure out what our future will look like and, […]

Written by Peter Jupp

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Issue 3: Penny Wise – Pound Foolish?

In our third installment of Insider’s Corner, marketing guru, Peter J. Rosenwald, offers a cautionary tale about cost saving. Get Peter’s expert opinion and join in the conversation! This is an ongoing series. Click here […]

Written by Peter Rosenwald

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Issue 2: Awareness or Profits?

Insider’s Corner is a bimonthly blog written exclusively for Infocore by data-driven marketing guru, Peter J. Rosenwald. This is the second in an ongoing series.  Click here to read the first post. Awareness or Profits? […]

Written by Peter Rosenwald

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Data 101

At Infocore, data is at the core of everything we do. That’s because we know that data-driven marketing produces tangible, measurable results. But, which data should you use? What data can you trust? We know […]

Written by Amelia Cortes

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Issue 1: Introduction to Insider’s Corner

Welcome to Insider’s Corner, a bimonthly blog written exclusively for Infocore by data-driven marketing guru, Peter J. Rosenwald. In each issue, Peter will share his insights on the creative use of data, innovations in the […]

Written by Peter Rosenwald

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Leveraging Third-Party Data for Acquisition

So, you’re knocking it out of the park with your first-party audience data. You have a robust “house list” and your CRM team is doing a great job of increasing loyalty, maintaining top-of-mind exposure and […]

Written by Amelia Cortes

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Connect at NADA 2020 Las Vegas

Our team can’t wait to connect with you at the 2020 NADA Show February 14-17!  Are you heading to Las Vegas for the auto industry’s premier marketplace that only the National Automobile Dealers Association can […]

Written by infocore-admin

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Think Direct Mail is Old News?

Direct mail may not be the coolest kid on the playground, but it continues to be an incredibly valuable way to reach your target audience. In fact, direct mail is tied with social media as […]

Written by Amelia Cortes

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Global Data Privacy Digest

Welcome to the Data Privacy Digest! In this monthly series, Jade Boneff-Walsh, Infocore’s VP of Global Markets, explores the rapidly changing world of data privacy policy. Each month we’ll take you on a deep dive […]

Written by Peter Jupp

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Direct Marketing Creates the Perfect Audience

From the early days of the Woolworth’s catalog, direct marketing has been a key weapon in a business’s acquisition marketing arsenal. At its very core, direct marketing allows your business to make meaningful connections with […]

Written by Amelia Cortes