Create the Perfect Audience

Direct Marketing Creates the Perfect Audience

Written by Roxy Good

From the early days of the Woolworth’s catalog, direct marketing has been a key weapon in a business’s acquisition marketing arsenal. At its very core, direct marketing allows your business to make meaningful connections with potential customers without the use of a middleman. But with the ever-changing landscape of technology and the emergence of seemingly endless social media platforms, it’s natural to wonder – do the traditional forms of direct marketing even matter anymore? We are more than happy to assure you that the answer to that question is a resounding YES! And here’s why…

Direct Marketing is Highly Targeted

Direct marketing is highly targeted and generates tangible, measurable results. Using independent, high-quality, third-party data, your business can seek out other businesses and individuals that are most likely to benefit from your product or service thereby increasing the odds of conversion. Then, once you have found these potential customers, your email, postcard, etc. can be created in a way that tracks its effectiveness.

Because these methods are science-based, they continue to be an extremely important part of your brand’s acquisition marketing strategy. There’s no guessing about the effects of your marketing dollars or speculating about ROI. Even better, when you evaluate the results of a specific direct marketing campaign, you’re gathering more and more useful audience data that will only help to make your future campaigns even more successful.

Rely on Our Audience Expertise

This is where Infocore comes in. Our expert team excels in compiling the most relevant audience data, pinpointing the consumers that are most likely to convert and executing the campaigns that give you the most return on your marketing dollars. Infocore’s competitive advantage is that we offer a one-to-many data sourcing solution. Here’s what that means…

Infocore helps you create custom audiences by connecting you with multiple data sources and multiple data types depending on your individual needs. We don’t own any data and we are completely data agnostic. We will never push you to a set of data or recommend one data provider over another. In addition, we thoroughly vet and test our third-party data. Our recommendations will always reflect what we believe to be the best audience data sources to increase your direct marketing campaign’s ROI. Period.

Oh, and did we mention that we have global reach? You can count on us to be experts in whatever country your target markets reside. No matter which corner of the world you do business, we will append, enrich and verify first-party data so that you can reach your target audience no matter where they live.

Email Marketing Delivers the Highest ROI

Now, let’s go back to the changing landscape of direct marketing. With so many options available, deciding where to put your marketing dollars can be a bit anxiety-inducing. At Infocore, not only are we data agnostic, but we are also media agnostic. We will consider all media channels as part of our recommendation for your direct marketing campaigns. However, we will tell you this – currently, email marketing has many advantages, including:

    1. Email marketing has  the highest ROI. According to the latest statistics, a $38 return for every $1 invested can be expected with email marketing. ¹
    2. Email marketing is easy to measure. Not only can conversions be tracked back to the individual customer, but tracking opens and clicks can show the customer’s journey to purchase from start to finish.
    3. Email marketing will continue to grow. Half of the world’s population is expected to use email by 2022 – that’s 4.3 billion potential customers! ²
    4. Email marketing is more resistant to fraud. With email, you’re more than likely reaching a real person’s inbox instead of a bot or a fabricated account.

Want to know how Infocore can help you build the perfect audience? Contact us. We’ll tell you everything you need to know.

¹ DMA Response Rate Report, 2018.

² Statista, 2019.

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