INFOGRAPHIC: USA by the Numbers

Written by Amelia Cortes

Our Country Infographic Series presents country statistics that matter to marketers.

With 80% of the world’s marketing data, the direct marketing data landscape in the United States is like no other. Data is abundant, granular, high quality and reasonably priced.

Internet penetration is nearly 90% and eCommerce is thriving. Almost 11% of total retail sales in 2015 were made online.