When you hear someone say, “Think outside the box,” do you immediately roll your eyes? If so, you’re not alone. In this issue of Insider’s Corner, Peter peels back the layers of this overused advice […]
Issue 14: Making The Price Right
Finding the right price for your company’s product or service can make the difference between being profitable or operating at a loss. In this issue of Insider’s Corner, our industry expert takes a closer look […]
Issue 13: Testing Isn’t An Option – It’s The Only Option
You probably know that testing your direct marketing campaigns is important, but do you know how to test or what to test? If not, don’t worry! In this issue, our industry insider offers up an […]
Issue 12: Expanding Our Approach to Segmentation
With the explosion of digital media, the old rules of segmentation are in desperate need of an update. In this issue of Insider’s Corner, Peter takes a look at how segmentation is evolving and how […]
Issue 11: Assessing Brand Value
When it comes to assessing your brand’s value, should you focus on the tangible like sales and profit, or should you focus on factors that are slightly less tangible? In this issue of Insiders Corner, […]
Issue 10: Retail Lives
Just when we thought the retail apocalypse couldn’t get any worse, Covid-19 hit. However, according to our industry insider, all is not lost. Find out how retailers can take advantage of the changes in the […]
Issue 9: Risk or Reward – How Will You Decide?
Paralyzed by indecision? Terrified of making the wrong choice? Making the right business decisions can mean the difference between soaring profits or significant losses. Luckily, in this issue of Insider’s Corner, Peter gives us a […]
Issue 8: Driving Into The Future
A lot of change is happening these days, but one thing remains the same – American’s love their cars! In this issue of Insider’s Corner, Peter examines some driving trends in the automotive industry explains […]
Issue 7: What the Future Holds
Want to know what the future holds? He may not have a crystal ball, but our industry expert has some ideas about what we can expect to see in a post-pandemic future. Read Peter’s previous […]
Issue 6: Listen and Learn
Are you keeping up to date with the latest marketing news? In this issue of Insider’s Corner, our industry expert, Peter J. Rosenwald, shares some of the articles he’s been reading. Read Peter’s previous post […]
Issue 5: A Great Time for Planning
Have some extra time on your hands? Use it wisely and get to planning. In this issue of the Insider’s Corner, you’ll learn why planning for an uncertain future begins by asking the right questions. […]
Issue 4: A Time for Reflection
When the world seems to be spinning out of control, it’s important to take a moment to reflect on what truly matters. In this issue of Insider’s Corner, Peter invites you to join a conversation […]
Issue 3: Penny Wise – Pound Foolish?
In our third installment of Insider’s Corner, marketing guru, Peter J. Rosenwald, offers a cautionary tale about cost saving. Get Peter’s expert opinion and join in the conversation! This is an ongoing series. Click here […]
Issue 2: Awareness or Profits?
Insider’s Corner is a bimonthly blog written exclusively for Infocore by data-driven marketing guru, Peter J. Rosenwald. This is the second in an ongoing series. Click here to read the first post. Awareness or Profits? […]
Issue 1: Introduction to Insider’s Corner
Welcome to Insider’s Corner, a bimonthly blog written exclusively for Infocore by data-driven marketing guru, Peter J. Rosenwald. In each issue, Peter will share his insights on the creative use of data, innovations in the […]