After years of launching successful email marketing campaigns, we’ve learned a thing or two. Because we often see the same common mistakes happen over and over again, we were inspired to write a series of […]
Historic changes are happening in the Automotive Industry. Shifts that we’re starting to see in consumer behavior, manufacturing and digitization are likely to reshape the entire automotive market over time. These changes are creating massive […]
Finding the right price for your company’s product or service can make the difference between being profitable or operating at a loss. In this issue of Insider’s Corner, our industry expert takes a closer look […]
As marketers, we’re mostly concerned with reaching customers before the sale – right? Well, when it comes to automotive aftermarket sales and services, it’s what happens after the sale that matters. Worldwide, the potential for […]
You probably know that testing your direct marketing campaigns is important, but do you know how to test or what to test? If not, don’t worry! In this issue, our industry insider offers up an […]
With the explosion of digital media, the old rules of segmentation are in desperate need of an update. In this issue of Insider’s Corner, Peter takes a look at how segmentation is evolving and how […]
If you’ve been in the marketing game for a while, you have definitely noticed some changes. Arguably, the most notable changes have occurred in the realm of digital marketing. According to the most recent Nielsen […]
Since elementary school, we have been taught to work on projects from start to finish, beginning to end. What if we told you the secret behind our campaign success was to work the complete opposite […]
At Infocore, there’s nothing we love more than good data and that’s why we’re super excited about the release of the Nielsen Annual Auto Marketing Report 2019-2020 Edition entitled Drive Connections with Multicultural Consumers. This […]
Once thought of as the preferred mode of transportation for middle-aged hippies and eco-conscious celebrities, electric vehicles have officially gone from niche to mainstream and are one of the fastest growing segments of the automobile […]
According to our market research, some interesting changes to the Automotive Market are taking place. According to J.D. Power’s 2020 U.S. End of Lease Satisfaction Study, 1.8 million consumers are scheduled to turn in their […]
Consumer behaviors are changing fast, and the U.S. Health & Fitness Market is facing a profound industry transformation. Consumers in this market are poised to shift billions of dollars from gyms to at-home fitness products […]
At Infocore, data is at the core of everything we do. That’s because we know that data-driven marketing produces tangible, measurable results. But, which data should you use? What data can you trust? We know […]
So, you’re knocking it out of the park with your first-party audience data. You have a robust “house list” and your CRM team is doing a great job of increasing loyalty, maintaining top-of-mind exposure and […]
Direct mail may not be the coolest kid on the playground, but it continues to be an incredibly valuable way to reach your target audience. In fact, direct mail is tied with social media as […]
Welcome to the Data Privacy Digest! In this monthly series, Jade Boneff-Walsh, Infocore’s VP of Global Markets, explores the rapidly changing world of data privacy policy. Each month we’ll take you on a deep dive […]
From the early days of the Woolworth’s catalog, direct marketing has been a key weapon in a business’s acquisition marketing arsenal. At its very core, direct marketing allows your business to make meaningful connections with […]
Our Country Infographic Series presents country statistics that matter to marketers. With 80% of the world’s marketing data, the direct marketing data landscape in the United States is like no other. Data is abundant, granular, […]
Like a meal, a direct marketing campaign is served up in courses – Pre-Campaign, Production, and Post-Campaign. There are many ingredients that must come together to create successful, data driven marketing: a valuable product, great […]
Infocore continuously scours the globe for new data sources, carefully evaluating each of them and cataloging them in our sophisticated International Data Repository. Our extensive network of data, sources, partners, specialists, and experts offers our […]