This week, in our Top 5 Tips for Campaign Success, we’re getting down into the nitty gritty business of images. Take it from us, these technical considerations can go a long way to making your […]
Do You Have Image Issues?
Did You Forget Something?
Some of the most important elements of an email are often overlooked or undervalued. This week, in our Top 5 Tips for Campaign Success, we’ll talk about the importance of making a Content Checklist so […]
CPO Sales Continue to Climb
Just when we thought we’d seen it all, new ramifications from the pandemic are affecting the automotive industry. One clear beneficiary of these changes has been Certified Pre-Owned (CPO) Vehicle sales. While economic factors still […]
Increasing Car Sales: An Automotive Case Study
Infocore has a long history of leveraging automotive audience data to increase car sales for agencies and their OEMs across the country and around the world. To show you how we do it, we’ve created […]
Are Your Files Ready-to-Test?
After years of launching successful email marketing campaigns, we’ve learned a thing or two. Because we often see the same common mistakes happen over and over again, we were inspired to write a series of […]
The Automotive Market Is Changing – Are You Ready?
Historic changes are happening in the Automotive Industry. Shifts that we’re starting to see in consumer behavior, manufacturing and digitization are likely to reshape the entire automotive market over time. These changes are creating massive […]
Issue 14: Making The Price Right
Finding the right price for your company’s product or service can make the difference between being profitable or operating at a loss. In this issue of Insider’s Corner, our industry expert takes a closer look […]
Demand Is Rising For Aftermarket Sales And Services
As marketers, we’re mostly concerned with reaching customers before the sale – right? Well, when it comes to automotive aftermarket sales and services, it’s what happens after the sale that matters. Worldwide, the potential for […]
Issue 13: Testing Isn’t An Option – It’s The Only Option
You probably know that testing your direct marketing campaigns is important, but do you know how to test or what to test? If not, don’t worry! In this issue, our industry insider offers up an […]
Issue 12: Expanding Our Approach to Segmentation
With the explosion of digital media, the old rules of segmentation are in desperate need of an update. In this issue of Insider’s Corner, Peter takes a look at how segmentation is evolving and how […]
Why Email Marketing?
If you’ve been in the marketing game for a while, you have definitely noticed some changes. Arguably, the most notable changes have occurred in the realm of digital marketing. According to the most recent Nielsen […]
Reverse Planning: A Recipe For Campaign Success
Since elementary school, we have been taught to work on projects from start to finish, beginning to end. What if we told you the secret behind our campaign success was to work the complete opposite […]
Drive Connections With Multicultural Consumers
At Infocore, there’s nothing we love more than good data and that’s why we’re super excited about the release of the Nielsen Annual Auto Marketing Report 2019-2020 Edition entitled Drive Connections with Multicultural Consumers. This […]
Electric Vehicles: A Surging Market
Once thought of as the preferred mode of transportation for middle-aged hippies and eco-conscious celebrities, electric vehicles have officially gone from niche to mainstream and are one of the fastest growing segments of the automobile […]
The Automotive Market is Changing – Are You Ready?
According to our market research, some interesting changes to the Automotive Market are taking place. According to J.D. Power’s 2020 U.S. End of Lease Satisfaction Study, 1.8 million consumers are scheduled to turn in their […]
Changes in Health & Fitness Market Create New Opportunities
Consumer behaviors are changing fast, and the U.S. Health & Fitness Market is facing a profound industry transformation. Consumers in this market are poised to shift billions of dollars from gyms to at-home fitness products […]
Data 101
At Infocore, data is at the core of everything we do. That’s because we know that data-driven marketing produces tangible, measurable results. But, which data should you use? What data can you trust? We know […]
Leveraging Third-Party Data for Acquisition
So, you’re knocking it out of the park with your first-party audience data. You have a robust “house list” and your CRM team is doing a great job of increasing loyalty, maintaining top-of-mind exposure and […]
Think Direct Mail is Old News?
Direct mail may not be the coolest kid on the playground, but it continues to be an incredibly valuable way to reach your target audience. In fact, direct mail is tied with social media as […]
Global Data Privacy Digest
Welcome to the Data Privacy Digest! In this monthly series, Jade Boneff-Walsh, Infocore’s VP of Global Markets, explores the rapidly changing world of data privacy policy. Each month we’ll take you on a deep dive […]
Direct Marketing Creates the Perfect Audience
From the early days of the Woolworth’s catalog, direct marketing has been a key weapon in a business’s acquisition marketing arsenal. At its very core, direct marketing allows your business to make meaningful connections with […]
INFOGRAPHIC: USA by the Numbers
Our Country Infographic Series presents country statistics that matter to marketers. With 80% of the world’s marketing data, the direct marketing data landscape in the United States is like no other. Data is abundant, granular, […]
The 3 Courses of Superb Campaign Execution
Like a meal, a direct marketing campaign is served up in courses – Pre-Campaign, Production, and Post-Campaign. There are many ingredients that must come together to create successful, data driven marketing: a valuable product, great […]
International Data Repository
Infocore continuously scours the globe for new data sources, carefully evaluating each of them and cataloging them in our sophisticated International Data Repository. Our extensive network of data, sources, partners, specialists, and experts offers our […]