Historic changes are happening in the Automotive Industry. Shifts that we’re starting to see in consumer behavior, manufacturing and digitization are likely to reshape the entire automotive market over time. These changes are creating massive […]
As marketers, we’re mostly concerned with reaching customers before the sale – right? Well, when it comes to automotive aftermarket sales and services, it’s what happens after the sale that matters. Worldwide, the potential for […]
Since elementary school, we have been taught to work on projects from start to finish, beginning to end. What if we told you the secret behind our campaign success was to work the complete opposite […]
At Infocore, there’s nothing we love more than good data and that’s why we’re super excited about the release of the Nielsen Annual Auto Marketing Report 2019-2020 Edition entitled Drive Connections with Multicultural Consumers. This […]
Once thought of as the preferred mode of transportation for middle-aged hippies and eco-conscious celebrities, electric vehicles have officially gone from niche to mainstream and are one of the fastest growing segments of the automobile […]
According to our market research, some interesting changes to the Automotive Market are taking place. According to J.D. Power’s 2020 U.S. End of Lease Satisfaction Study, 1.8 million consumers are scheduled to turn in their […]
At Infocore, data is at the core of everything we do. That’s because we know that data-driven marketing produces tangible, measurable results. But, which data should you use? What data can you trust? We know […]
So, you’re knocking it out of the park with your first-party audience data. You have a robust “house list” and your CRM team is doing a great job of increasing loyalty, maintaining top-of-mind exposure and […]
Our team can’t wait to connect with you at the 2020 NADA Show February 14-17! Are you heading to Las Vegas for the auto industry’s premier marketplace that only the National Automobile Dealers Association can […]
The U.S. auto market continues to enjoy strong sales, and OEMs remain very sophisticated in their media approach to marketing new vehicles and promoting key sales events. But with the constant pressure for a strong […]
Like a meal, a direct marketing campaign is served up in courses – Pre-Campaign, Production, and Post-Campaign. There are many ingredients that must come together to create successful, data driven marketing: a valuable product, great […]