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Blog
Out-of-the-box thinking shouldn’t be a cliché.

Issue 15: How To Think Outside The Box (No, Really)

Posted on December 23, 2020 at 2:14 pm.

Written by Peter Rosenwald

When you hear someone say, “Think outside the box,” do you immediately roll your eyes? If so, you’re not alone. In this issue of Insider’s Corner, Peter peels back the layers of this overused advice […]

Tags: Direct Marketing, Data Driven Marketing, Accountable Marketing

Learn how to make sure your pricing is just right.

Issue 14: Making The Price Right

Posted on November 18, 2020 at 3:44 pm.

Written by Peter Rosenwald

Finding the right price for your company’s product or service can make the difference between being profitable or operating at a loss. In this issue of Insider’s Corner, our industry expert takes a closer look […]

Tags: Email Marketing, Direct Marketing, Data Driven Marketing, Accountable Marketing, Testing, Pricing Strategy

Insider’s Corner #13—Testing Isn’t An Option!

Issue 13: Testing Isn’t An Option – It’s The Only Option

Posted on October 20, 2020 at 1:16 pm.

Written by Peter Rosenwald

You probably know that testing your direct marketing campaigns is important, but do you know how to test or what to test? If not, don’t worry! In this issue, our industry insider offers up an […]

Tags: Email Marketing, Data Driven Marketing, Acquisition, Testing

Reach more customers with Reverse Segmentation

Issue 12: Expanding Our Approach to Segmentation

Posted on September 29, 2020 at 4:46 pm.

Written by Peter Rosenwald

With the explosion of digital media, the old rules of segmentation are in desperate need of an update. In this issue of Insider’s Corner, Peter takes a look at how segmentation is evolving and how […]

Tags: Email Marketing, Data Driven Marketing, Acquisition, Segmentation

Learn how to assess and grow your brand’s value.

Issue 11: Assessing Brand Value

Posted on September 11, 2020 at 1:25 pm.

Written by Peter Rosenwald

When it comes to assessing your brand’s value, should you focus on the tangible like sales and profit, or should you focus on factors that are slightly less tangible? In this issue of Insiders Corner, […]

Tags: Email Marketing, Data Driven Marketing, Brand Value

Move your retail marketing strategy online today!

Issue 10: Retail Lives

Posted on August 19, 2020 at 7:20 am.

Written by Peter Rosenwald

Just when we thought the retail apocalypse couldn’t get any worse, Covid-19 hit. However, according to our industry insider, all is not lost. Find out how retailers can take advantage of the changes in the […]

Tags: Email Marketing, Data Driven Marketing, Pandemic, COVID-19

Our industry guru takes the guesswork out of decision-making.

Issue 9: Risk or Reward – How Will You Decide?

Posted on July 27, 2020 at 3:52 pm.

Written by Peter Rosenwald

Paralyzed by indecision? Terrified of making the wrong choice? Making the right business decisions can mean the difference between soaring profits or significant losses. Luckily, in this issue of Insider’s Corner, Peter gives us a […]

Tags: Direct Marketing, Data Driven Marketing, Pandemic, COVID-19, Health and Fitness, E-Learning

Driving into the Future

Issue 8: Driving Into The Future

Posted on July 1, 2020 at 10:02 am.

Written by Peter Rosenwald

A lot of change is happening these days, but one thing remains the same – American’s love their cars! In this issue of Insider’s Corner, Peter examines some driving trends in the automotive industry explains […]

Tags: Direct Marketing, Pandemic, COVID-19, Automotive, Customer Journey

What the Future Holds

Issue 7: What the Future Holds

Posted on June 18, 2020 at 12:32 pm.

Written by Peter Rosenwald

Want to know what the future holds? He may not have a crystal ball, but our industry expert has some ideas about what we can expect to see in a post-pandemic future. Read Peter’s previous […]

Tags: Direct Marketing, Pandemic, COVID-19, Automotive, Customer Journey

Listen and Learn

Issue 6: Listen and Learn

Posted on May 19, 2020 at 3:07 pm.

Written by Peter Rosenwald

Are you keeping up to date with the latest marketing news? In this issue of Insider’s Corner, our industry expert, Peter J. Rosenwald, shares some of the articles he’s been reading. Read Peter’s previous post […]

Tags: Direct Marketing, Pandemic, COVID-19

A Time for Planning

Issue 5: A Great Time for Planning

Posted on May 6, 2020 at 9:12 am.

Written by Peter Rosenwald

Have some extra time on your hands? Use it wisely and get to planning. In this issue of the Insider’s Corner, you’ll learn why planning for an uncertain future begins by asking the right questions. […]

Tags: Direct Marketing, Pandemic, COVID-19

A Time for Reflection

Issue 4: A Time for Reflection

Posted on March 27, 2020 at 3:16 pm.

Written by Peter Rosenwald

When the world seems to be spinning out of control, it’s important to take a moment to reflect on what truly matters. In this issue of Insider’s Corner, Peter invites you to join a conversation […]

Tags: Direct Marketing, Pandemic, COVID-19

Penny Wise Pound Foolish

Issue 3: Penny Wise – Pound Foolish?

Posted on March 13, 2020 at 2:53 pm.

Written by Peter Rosenwald

In our third installment of Insider’s Corner, marketing guru, Peter J. Rosenwald, offers a cautionary tale about cost saving. Get Peter’s expert opinion and join in the conversation! This is an ongoing series. Click here […]

Tags: Direct Marketing, Data Driven Marketing

Awareness or Profit?

Issue 2: Awareness or Profits?

Posted on February 25, 2020 at 4:05 pm.

Written by Peter Rosenwald

Insider’s Corner is a bimonthly blog written exclusively for Infocore by data-driven marketing guru, Peter J. Rosenwald. This is the second in an ongoing series.  Click here to read the first post. Awareness or Profits? […]

Tags: Direct Marketing, Data Driven Marketing, Marketing Metrics

Insider's Corner Peter Rosenwald Blog Series

Issue 1: Introduction to Insider’s Corner

Posted on February 18, 2020 at 12:33 pm.

Written by Peter Rosenwald

Welcome to Insider’s Corner, a bimonthly blog written exclusively for Infocore by data-driven marketing guru, Peter J. Rosenwald. In each issue, Peter will share his insights on the creative use of data, innovations in the […]

Tags: Direct Marketing, Data Driven Marketing, Accountable Marketing

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