In our last post, we finished our discussion about the four different types of influencers: nano, micro, mega, and macro, and how all types of influencers can assist all brands and companies in reaching their marketing initiatives. In this post, we will introduce and discuss the importance of content creators as the need for these specific individuals is on the rise in the digital marketing space. So, what is a content creator? Content creators are responsible for the ideation and creation of content that connects a brand or entity to its prospective audience. Content creation includes copywriting, design, production, and other media types that provide value and connect a brand to its target audience. Matching search intent and providing value (to the consumer and brand) is the foundation of successful content creation. Content creators can produce work on a variety of platforms including social media, blogs, podcasts, video platforms, case studies, infographics, and more. In fact, including content creators in your company’s brand awareness efforts is just as vital as including influencers. Hiring a content creator is a great strategy for many businesses to boost their brand and position themselves as experts in their field. Although, as a business owner, you can write and create content yourself, hiring a professional creator can help you save time and achieve superior results in the long run. Are you interested in a new marketing strategy this year? Connect with an Infocore team member to learn more about working with influencers and content creators to help grow brand loyalty and increase revenue: https://infocore.com/contact/ To read our latest blog posts detailing the (4) types of influencers within the Influencer Marketing space, click the links below:

1. Mega Influencers VS Micro Influencers
2. Nano Influencers: Higher Engagement, Lower Costs
3. What is a Macro Influencer & How Can They Help My Business?