overview

Learn how we delivered a highly-targeted and results-oriented email marketing campaign for an OEM client who was launching a new model pickup truck in Canada.

Problem

A multinational automaker was launching a totally redesigned truck with all-new performance features including Tow/Haul mode and off-roading capabilities.

Solution

Infocore identified an audience of in the market consumers that were intenders for the focus vehicle and the competitive set. The audience was segmented by English and French language preference.

Results

The client reached a massive, yet targeted audience with above average engagement, getting their message out to the segment of consumers in their preferred language.

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  • 856643
     emails sent
  • 13%
     open rate
  • 10%
     click-to-open rate