US Audience Summaries & Reports

Below are one-page audience summaries and also full reports available for download to get perspective on US audiences. They’re free, so please, download as many as you’d like! For more information, or to request a custom audience study from our analysts, contact us.

Full Report

Auto Shoppers Report

**Post-Pandemic UPDATE** Our new Audience Overview takes a look at the changing Automotive Market by analyzing 300 million consumer records* categorized into eight audience categories.

This report covers available direct marketing audiences in the US, in this case, to reach automotive shoppers.

One-Page Summary

USA Auto Shoppers

**Post-Pandemic UPDATE** Our new Audience Overview takes a look at the changing Automotive Market by analyzing 300 million consumer records* categorized into eight audience categories.

Infocore’s analysis of the US market has uncovered 106 separate audiences in 8 categories that offer marketers the ability to select consumers at lease end, serious shoppers doing research, families with children, car buffs, and more. Download our one page overviews of key audience segments of the US population.

One-Page Summary

USA Auto Shoppers Coming Off Lease

**Post-Pandemic UPDATE** Our new Audience Overview takes a look at the changing Automotive Market by analyzing 300 million consumer records* categorized into eight audience categories.

Timing is key, and reaching car buyers as their lease is about to end lets marketers deliver their message at the right time. Take a look at our one-page summary of this segment.

One-Page Summary

USA Beauty Buyers

This study includes 107 audiences, classified into 11 separate categories. Beauty buyers can be targeted based on a variety of attributes such as ethnicity, product type, and more, providing exceptional selection, precision, and ROI.

One-Page Summary

USA B2B Audiences

B2B marketers can select their ideal prospects using a plethora of attributes that are both extensive and extremely granular. Target companies and contacts can be chosen with precision by one-to-one marketers for their B2B campaigns.

One-Page Summary

USA College Students

This report looks at current and soon to be college students and parents. Infocore’s analysis of the US market has uncovered 104 audiences in 10 categories with a wide range of attributes for precise selection.

One-Page Summary

Fashionistas in the USA

Infocore conducted an analysis of the overall US apparel market and uncovered 99 audiences classified into 17 categories. Marketers focused on fashion shoppers can deliver offers customized for their exact fashion interests and lifestyles.

One-Page Summary

USA Financial Services Audiences

Whether their target consumers are an entire generation or an ethnic subset, the financially challenged or the ultra-wealthy, marketers can segment and engage with exceptional precision and ROI within this vast category.

One-Page Summary

Foodies in the USA

Whether it’s upscale epicurians, buyers of gear & gadgets, culinary travelers, homestyle cooks, fancy bakers, or cookbook collectors, marketers can select their ideal consumers with precision.

One-Page Summary

The USA Fit & Healthy Set

**Post-Pandemic UPDATE** Looking to reach new consumers seeking a healthier lifestyle?  Our newly released Audience Overview highlights 20 separate audience segments in the Health & Fitness market.  It’s FREE and available for immediate download.

Infocore’s analysis of the US health & fitness market has uncovered 121 separate audiences categorized into 8 groups based on consumer interests and behavior. Marketers can present their offer to carefully selected and interested consumers.

One-Page Summary

USA Jewelry Buyers

This report looks at 64 available jewelry buyer audiences. The 17 categories include types of jewelry purchased as well as buyer attributes.

One-Page Summary

USA New Moms & Pregnant Moms

Marketers focused on pregnant women and moms with babies & toddlers will be interested in this analysis, uncovering 333 separate audiences in 24 categories.

One-Page Summary

Movers in the USA

Each year 40 million Americans, or 14% of the population, will move to a new home. They buy a vast array of products and services, spending more in the first 6 months after a move than in the next 3 years.

One-Page Summary

USA Pet Owners

This granular report looks at buyer demographics and purchase behavior, pet type, and more in 229 audiences in 26 categories.

One-Page Summary

USA Travelers

The 480 audiences include individuals in the US that travel for business or pleasure, with or without kids, and on land, air, & sea.

Full Report

Beauty Buyers Report

A deeper look at the data and insights into the approach and process of third-party email marketing.

Full Report

Fashion Buyers Report

Campaign execution, selecting the right audience, third-party email details, and more, along with a deeper look at the data.

Full Report

Foodies Report

A deep look at the categories, attributes, and interests of this interesting, diverse segment of consumers.

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