As the digital world shifts away from third-party cookies, marketers need new ways to target and personalize their campaigns. One effective solution is using third-party purchased data with compliant opt-in records. At Infocore, we help marketing agencies connect with high-quality third-party audiences, making it easier to navigate this cookieless landscape. In this post, we’ll explain how our services can boost your marketing efforts while following strict data privacy rules.

Understanding Opt-In Compliance

Opt-in compliance is all about respecting user privacy. It means getting clear permission from people before collecting or using their personal data. For example, under laws like GDPR, consent must be:

• Freely Given: Users shouldn’t feel pressured to consent.
• Informed: Users need to know what data is collected and why.
• Specific: Consent must be for specific purposes, not bundled together.
• Unambiguous: Users should clearly agree, often by ticking a box or clicking a button.

Why Work with Infocore?

Better Targeting:

• Unbiased Recommendations: We don’t own any data, so we offer neutral, best-fit recommendations from top third-party vendors, ensuring you get the best audience for your campaign.
• Enhanced Targeting Accuracy: Leverage unbiased, high-quality permission based data to reach the right audience.
• Behavioral Insights: Our data partners provide deep insights into user behavior, helping you tailor your marketing messages.

Trust and Compliance:

• Following Regulations: Our data with compliant opt-in records helps you comply with privacy laws like GDPR, reducing legal risks.
• Building Trust: Transparent data practices help build trust with your audience. People are more likely to engage with brands that respect their privacy.

Reduced Privacy Risks:

• Secure Data Use: Our opt-in systems minimize the chance of unauthorized data use, protecting both your business and your customers.

How Infocore Supports Your Efforts

To use third-party data effectively, you need to make sure it’s collected and managed properly. Here’s how we help:

• Clear Communication: We clearly explain data practices, so users understand what data is collected and how it’s used. This includes clear privacy policies and easy-to-understand consent banners.
• Easy Consent: We use simple opt-in methods, like checkboxes and preference dashboards, to make it easy for users to give their consent.
• Regular Updates: We regularly review and update our data collection practices to stay compliant with changing privacy laws.

Conclusion

In a world without cookies, third-party purchased data with compliant opt-in records is a valuable tool for marketers. Partnering with Infocore ensures your data is accurate, compliant, and trustworthy, allowing you to target audiences effectively while respecting their privacy.

Ready to improve your marketing with compliant third-party data? Contact Infocore today to schedule a consultation and see how we can help you achieve your goals.