Database Enrichment
We can compare your CRM or database file to extensive consumer files and append valuable attributes that will help you build a more complete picture of your customer base.
Demographic
Psychographic
Transactional
Customer segmentation & modeling
We can identify a huge variety of attributes using your data, then find consumers who share those characteristics and target them for your campaigns.
Insight Enrichment
We can uncover attributes of consumers who engage with your campaigns and give recommendations for future marketing aspects.
Data Hygiene
Simple but crucial information like erroneous email, address, or last name can cost you money in your marketing efforts. Our data hygiene partners run your data against multiple trustworthy sources, producing a finished client list with complete and correct information including duplicate deletion. Our data cleansing process includes:
- Remove duplicates
- Remove irrelevant data
- Standardize capitalization
- Convert data type
- Clear formatting
- Fix errors
- Language translation
- Handle missing values
