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Enriching First-Party Data Assets

With access to more than 8,500 sources in more than 100 countries around the world, no other company offers marketers the scope, depth, and breadth of data services. With equally strong capabilities in business and consumer data projects, our team of experts deliver exceptional results for any language, any country, and any marketing need.

Marketing data is collected in a variety of ways.  Most data-driven marketers agree on the definitions of first-, second-, and third-party data, while zero-party was more recently defined by Forrester Research:

Zero-party data is collected directly from the source. It’s given willingly and proactively by the consumer for the purpose of brand experience, not as a requirement for a sale.

First-party data is also collected directly from the consumer, but it is collected as a transaction or through website visits or social media interactions.

Second-party data is another company’s first-party data and is typically purchased or exchanged in a partnership capacity to help marketers complement their existing first-party data sets.

Third-party data is data that’s been collected from various sources, such as data compilers and aggregators, and is typically used to achieve scale and depth.

Marketers commonly believe that, due to privacy and spam regulations, they are unable to contact consumers using e-mail if that consumer has not already opted in to receive messages from them. Although the spirit of that belief is correct, the direct marketing industry has perfected a way to legitimately solve for these privacy issues, while giving marketers some very sophisticated, high-impact options for e-mail-based acquisition activities.