Audience First

Audience First is an omni-channel marketing program that utilizes 35+ unique automotive data partners for an audience first approach to reach the right person, exhibiting the right behavior, at the right time, using multiple trackable solutions. Our audience sources include:

1.

Transactional

Data derived as a result of triggered actions or events

2.

Behavioral

Web activity, Self reported, Geo

3.

Compiled

Data collected from multiple sources but retaining individualized characteristics 

4.

Aggregated

Data gathered from multiple sources and summarized (no PII)

5.

Modeled

CRM Based Look-a-likes, Predictive, Cluster (Prism, Claritas)

6.

1st, 2nd and 3rd party sources

We can enhance your 1st party data or help you acquire new 2nd and 3rd party audiences

Browse Our Automotive Case Studies for Engagement & Conversion Results.

AUDIENCE FIRST

Reach your curated audience where they are when they are shopping.

Tailored to Client Specifications

Precise Audience Selections

With our expertise in data and audience building, we’re able to calibrate your audience lists to exact data specifications. We’ll help you narrow down your audience data files by applying the following selects:

AUTO INTENDER

AUTO OWNER

COMING OFF LEASE

CPO / USED INTENDER

AFTERMARKET

EV

CONSUMER SELECTS

We have hundreds of selects to choose from. Contact us for a full list!

We provide audience-first data & marketing solutions to all industries.