Audience First is an omni-channel marketing program that utilizes 35+ unique automotive data partners for an audience first approach to reach the right person, exhibiting the right behavior, at the right time, using multiple trackable solutions. Our audiences are sourced from entities that have a direct, proprietary, 1:1 opt-in relationship with their audience and include but are not limited to:
Data derived as a result of triggered actions or events
Web activity, Self reported, Geo
Data collected from multiple sources but retaining individualized characteristics
Data gathered from multiple sources and summarized (no PII)
CRM Based Look-a-likes, Predictive, Cluster (Prism, Claritas)
1st, 2nd and 3rd party sources
We can enhance your 1st party data or help you acquire new 2nd and 3rd party audiences
Reach your curated audience where they are when they are shopping.
Tailored to Client Specifications
Precise Audience Selections
With our expertise in data and audience building, we’re able to calibrate your audience lists to exact data specifications. We’ll help you narrow down your audience data files by applying the following selects:
COMING OFF LEASE
CPO / USED INTENDER
We have hundreds of selects to choose from. Contact us for a full list!