Audience First
Audience First is an omni-channel marketing program that utilizes 35+ unique automotive data partners for an audience first approach to reach the right person, exhibiting the right behavior, at the right time, using multiple trackable solutions. Our audiences are sourced from entities that have a direct, proprietary, 1:1 opt-in relationship with their audience and include but are not limited to:
Transactional
Data derived as a result of triggered actions or events
Response/Behavioral
Web activity, Self reported, Geo
Compiled
Data collected from multiple sources but retaining individualized characteristics
Aggregated
Data gathered from multiple sources and summarized (no PII)
Modeled
CRM Based Look-a-likes, Predictive, Cluster (Prism, Claritas)
1st, 2nd and 3rd party sources
We can enhance your 1st party data or help you acquire new 2nd and 3rd party audiences
Power up your EV Marketing with the largest data sets of EV Audiences available in the market.
AUDIENCE FIRST
Reach your curated audience where they are when they are shopping.
- Direct Mail
- Display
- Mobile Apps
- SMS
- Geo Targeting
- OTT + Connected TV
- Video
- Streaming Audio
- Social Media
Tailored to Client Specifications
Precise Audience Selections
With our expertise in data and audience building, we’re able to calibrate your audience lists to exact data specifications. We’ll help you narrow down your audience data files by applying the following selects:
AUTO INTENDER
- Make/Model
- In-Market Timing
AUTO OWNER
- Make/Model
- Model Year Owned
COMING OFF LEASE
- Month Lease Ends
- Make/Model
CPO / USED INTENDER
- Make/Model
- In-Market Timing
AFTERMARKET
- Make/Model
- VIN Specific
- Independent Defectors
EV
- Make/Model
- In-Market Timing
CONSUMER SELECTS
- Demographic
- Psychographic
- Lifestyle
- Behavioral
- Geographic
- And much more!
We have hundreds of selects to choose from. Contact us for a full list!
