The Highest ROI
If you’re looking for the most cost-effective and powerful marketing tool – email is it. Email is the most used medium with the lowest cost per acquisition according to an ANA/DMA Response Rate Report.
What’s more, email works great as a stand alone medium, or it can be the catalyst for successful, cost-effective, multi-channel campaigns.
The Best Channel For Reaching
Your Target Audience.
Across industries, email generates $36 for every $1 spent*, which is an astounding 3,600% ROI, making it one of the most effective options available.
of email users check their inbox every day, with some checking 20 times a day. Of those people, 58% check their email first thing in the morning.**
of Baby Boomers think email is the most personal channel to receive communications from brands, followed by 72% of Gen X, 64% of Millennials, and 60% of Gen Z.***
*Sourced from Litmus. **Sourced from OptinMonster, 2020. ***Sourced from Bluecore, 2021.
Email remains the most popular marketing medium, and its use is expected to rise even further!*
*According to the ANA Response Rate Report 2021 (membership required).