The Power of Multicultural Marketing: Connecting with Diverse Audiences
In today’s globalized world, diversity isn’t just a buzzword; it’s a reality. As businesses strive to expand their reach and resonate with a broader audience, mul
What Are the Different Types of Audiences Available?
In today’s dynamic and data-driven world, the success of any marketing campaign hinges on one critical factor: understanding your audience. Whether you’re launching a p
The Impact of GA4 on OEM, Association, and Large Group Automotive Campaigns
Infocore is proud to host an insightful webinar featuring Brian Pasch that addresses the upcoming changes to Google G4 Analytics and how they will impact 3rd party direct marketing
Influencer Marketing is Empowering Businesses of All Sizes
In today’s digital age, where social media has become an integral part of our lives, influencer marketing has emerged as a powerful tool for businesses of all sizes. This inn
Is Influencer Marketing an Effective Strategy?
Influencer marketing has become a popular way for companies to generate awareness and reach new audiences. By partnering with social media influencers who have large and engaged fo
TikTok Sister App ‘Lemon8’ Rises to the Top in the Midst of Data Security Controversy
Security concerns about the well-known social media app, TikTok, have increased recently, resulting in multiple governments considering a ban of the application altogether. Meanwhi
Where Did IDV Start?
IDV is the product of two very Important acts in US History – the Patriot Act of 2001 and the Sarbanes-Oxley Act of 2002.
What is a Content Creator?
In our last post, we finished our discussion about the four different types of influencers: nano, micro, mega, and macro, and how all types of influencers can assist all brands and
What is a Macro Influencer & How Can They Help My Business?
In the past few months, we have defined and distinguished the difference between nano, micro, and mega influencers. Today we will discuss the last category of influencers: macro in
Nano Influencers: Higher Engagement, Lower Costs
Our last influencer blog post, Mega Influencers VS Micro Influencers, highlighted the 2 most popular types of influencers within the 4 we know of: nano, micro, macro, and mega infl
