August is a great time to fine-tune your marketing strategies and reach new customers. By leveraging different audience segments, you can tailor your campaigns for maximum impact. Here are some marketing tips and ways to target customers using various audience segments:

1. Transactional Audiences

These audiences are identified through actions or events, such as purchases or sign-ups. Target these segments with personalized offers or follow-up campaigns to encourage repeat business or upselling.

Tip: Use purchase history to suggest complementary products or services.

2. Behavioral Audiences

Based on web activity, self-reported data, and geo-location, these audiences provide insights into consumer preferences and interests.

Tip: Create targeted ads or content based on browsing behavior or location-specific offers.

3. Compiled Audiences

Compiled from multiple sources while retaining individualized characteristics, these audiences are valuable for niche targeting.

Tip: Use this data to segment audiences by specific interests or demographics for more precise targeting.

4. Aggregated Audiences

This data is summarized from multiple sources and does not include personally identifiable information (PII).

Tip: Ideal for broad campaigns where individual targeting isn’t necessary, such as brand awareness efforts.

5. Modeled Audiences

These include CRM-based look-alikes, predictive models, and cluster groups (e.g., Prism, Claritas).

Tip: Use modeled audiences to find new customers who resemble your best existing ones.

6. 1st, 2nd, and 3rd Party Sources

Enhance your existing customer data (1st party) or acquire new data from trusted sources (2nd and 3rd party) to expand your reach.

Tip: Combine your data with external sources to refine your audience targeting and uncover new market opportunities.

How Infocore Can Help

Infocore provides access to a wide range of high-quality data sets to enhance your campaigns. Unlike other providers, we don’t own the data, allowing us to offer unbiased, top-tier recommendations that align with your campaign goals. Whether you’re looking to enhance your 1st party data or acquire new audiences, we’re here to help you reach your target customers effectively.

For more information or to get started on your next campaign, contact our team. Discover more about audience acquisition and the industries we serve by exploring our resources