When you hear someone say, “Think outside the box,” do you immediately roll your eyes?
Finding the right price for your product or service can make the difference between being profitable or operating at a loss.
You probably know that testing your direct marketing campaigns is important, but do you know how or what to test?
With the explosion of digital media, the old rules of segmentation are in desperate need of an update.
How do you measure the intangible factors that make up a brand’s value?
Just when we thought the retail apocalypse couldn’t get any worse, Covid-19 hit.
Paralyzed by indecision? Terrified of making the wrong choice?
A lot of change is happening these days, but one thing remains the same…
Our Insider’s Corner marketing guru, Peter J. Rosenwald, offers a cautionary tale about cost saving.
Our industry expert has some ideas about what we can expect to see in a post-pandemic future.