Direct marketing, new vehicle launches, conquest programs and more…

We’re Excited To Introduce Tatiana!

Written by Madison Carr

Infocore is excited to welcome Tatiana Richards as our new Client Services Director!

Tatiana comes to us with a long and accomplished history in automotive direct marketing, including 11 years working with the Honda brand and 9 years working with the Acura brand. In addition to running successful conquest programs and new vehicle launches, Tatiana also managed experiential projects, such as the Acura NSX Drive Experience, The Honda Classic and the Acura Test Drive for Tickets program.

Tatiana enjoys working with clients and finds a special kind of satisfaction from bringing all of the individual pieces together for each campaign. In her own words, “Seeing the end result of a campaign is very rewarding. I love that direct marketing is targeted and you can measure the ROI and iROI.”

In her free time, you can find Tatiana exploring spirituality and religion as well as the mind-body connection through reading and attending events with fellow health and wellness enthusiasts. She also believes in being active in charitable organizations and works to support orphanages in Moldova and other European countries.

Please join us in welcoming Tatiana to the Infocore team!

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