Is Influencer Marketing an Effective Strategy?
Influencer marketing has become a popular way for companies to generate awareness and reach new audiences. By partnering with social media influencers who have large and engaged fo
TikTok Sister App ‘Lemon8’ Rises to the Top in the Midst of Data Security Controversy
Security concerns about the well-known social media app, TikTok, have increased recently, resulting in multiple governments considering a ban of the application altogether. Meanwhi
What is a Content Creator?
In our last post, we finished our discussion about the four different types of influencers: nano, micro, mega, and macro, and how all types of influencers can assist all brands and
What is a Macro Influencer & How Can They Help My Business?
In the past few months, we have defined and distinguished the difference between nano, micro, and mega influencers. Today we will discuss the last category of influencers: macro in
Nano Influencers: Higher Engagement, Lower Costs
Our last influencer blog post, Mega Influencers VS Micro Influencers, highlighted the 2 most popular types of influencers within the 4 we know of: nano, micro, macro, and mega infl
