Follow us

Is Influencer Marketing an Effective Strategy?

Influencer marketing has become a popular way for companies to generate awareness and reach new audiences. By partnering with social media influencers who have large and engaged followings, companies can tap into their influence to promote their brand and products to their followers.

Here are a few ways influencer marketing can help companies generate awareness:

#1 – Trusted Following

The key advantage of influencer marketing is engagement. Today’s influencer has come into their reputation by building a unique community of trusted followers. These followers have spent time watching and listening to their recommendations, product reviews, and real-time feedback. This type of connectivity gives companies a way of reaching new audiences more directly and more effectively than they may be able to on their own.

#2 – Targeted Advertising

Influencers often have a specific niche or demographic they appeal to, which can help companies target their advertising to specific audiences. Finding influencers with social media communities that meet the criteria you’re looking for can help you expand your audience and generate new awareness for your business.

#3 – User-Generated Content

Another benefit of working with social media influencers is user-generated content. All influencers are essentially content creators. They develop social media posts, stories, and video reels that promote your products. Companies that market through influencers will often include terms within the agreement that secure the ownership of any content created by the influencer for their company. This gives businesses the ability to share user-generated content on their own social marketing channels, with guaranteed traffic driven to company profiles through the influencer.



Influencers have the power to affect purchasing decisions through authentic content creation, credible product reviews, and established relationships with niche audiences. Influencer marketing can be an effective way for companies to generate awareness and reach new audiences. 

If you’re interested in learning more about influencer marketing or need help choosing the right influencer for your business, contact our team at Infocore:

To read our latest blog posts detailing the (4) types of influencers within the Influencer Marketing space, click the links below:

Leave a Reply

We provide audience-first data & marketing solutions to all industries.

%d bloggers like this: