Automotive Email Marketing Targets Green Lifestyle Buyers

With the release of its all-new hybrid, a multinational automotive manufacturer wanted to raise awareness among prospective buyers.

Problem

With the launch of the its new hybrid, the automaker wanted to reach buyers who were looking for alternative fuel vehicles and raise awareness that its new vehicle was the most fuel-efficient car in America with an EPA-estimate of 59 MPG Hwy.

Solution

To ensure the automaker’s email campaign was highly effective, Infocore targeted consumers in the “green” lifestyle segment with intent to buy an electric, hybrid, or plug-in alternative fuel vehicle.

Results

Over the course of three email deployments, the automotive email marketing campaign saw the following results:

623,198 Emails Sent

14% Open Rate

17% Click-to-Open Rate