Meet Our Multi-Channel Marketing Experts

Peter Jupp

CEO

Peter has a long career in the direct marketing industry and was a pioneer in the development of the industry in England. He was the owner of the Ralton Group, one of the UK’s largest integrated Direct Marketing Services groups, until its sale in 1997. Peter was also a founding member of EuroNet, a consortium of European Direct Marketing Services Groups, and has been a promoter of international business cooperation.

Peter and his wife, Beth, founded Infocore, Inc in 1992 and have provided marketing campaign intelligence and data acquisition to hundreds of agencies and companies over the years. In the US, Peter was the Chairman of the International Council of the New York based Direct Marketing Association and a frequent speaker at the DMA’s annual conference and other industry events in the US, Latin America and Europe. He has also appeared on the “Inside Business” radio show to discuss the Direct Marketing industry and the issues facing it.

In his current role as CEO, his responsibilities include providing vision, strategy and ensuring their execution.  He feels the best part of working at Infocore is the team he gets to work with every day.

When he’s not leading the Infocore team, Peter spends his time playing golf and enjoying all foods Italian.

Amy MacNabb

SVP Client Services

Amy, Infocore’s Senior Vice President of Client Services, has been with the company since 1998.  During her 21-year tenure, she has fine-tuned her expertise in client services, campaign management, audience selection strategy, and automotive marketing.  Infocore relies on her knowledge of the industry as she manages all automotive Agency client relationships.  Amy is responsible for directing the day to day operations of Infocore’s data acquisition for its largest clients as well as assisting in the development of the clients’ customer growth strategies.

Prior to her current role, Amy headed up Infocore’s International List Management department and was responsible for developing the client base and sourcing new lists throughout Latin America, Europe, and Asia. Amy is highly customer-centric and employs her dedication and problem-solving skills in all client projects. She holds a Bachelor of Science degree in Statistics from USC.

Jo Anne Williams

Vice President, Business Development

Jo Anne Williams joined the Infocore team in 2019 as Vice President, Business Development. During the past 25 years, Jo Anne has been entrenched in all aspects of the advertising and marketing industry and has been recognized for her sales achievements. Jo Anne brings to this new position a successful track record in both business development and sales strategy, as both a business leader and entrepreneur, with a concentrated focus in business development.  Jo Anne’s specialty is in forming strategic alliances and designing custom programs that builds value to each customer relationship.

Prior to join Infocore, Jo Anne co-founded several advertising agencies, including the award-winning Omni Advertising, whose primary focus was automotive marketing, servicing retail organizations throughout the country.  Jo Anne brings her deep automotive roots and passion for business development to her role at Infocore. Jo Anne looks forward to connecting with you personally and helping you achieve all your goals for success.

MaryEllen Adan

Director of Data Management and Development

MaryEllen Adan joined the Infocore team in 2013, and currently serves as Director of Data Management and Development, creating a competitive advantage through data analysis and audience targeting, leading the campaign operations team, and driving technology development projects across the company.

Prior to joining Infocore, MaryEllen was the Corporate Director of Operations for a national franchise with 190 locations. In that position, she developed a product portfolio and product development process, established critical sourcing relationships and staff training for all locations.

Previously, she spent many years in the technology industry, working for Hewlett Packard and SGI as a Supply Chain Development and New Product Introduction Program Manager, as well as leading engineering teams focused on third-party hardware and software integration.

MaryEllen is an elite athlete, having completed numerous Iron Man Triathlons and two Alcatraz swims. She holds a Business Management degree from Golden Gate University.

Denise Covington

Director of Marketing

As Director of Marketing, Denise’s focus is increasing Infocore’s market share, planning and coordinating marketing initiatives, and CRM implementation.  She brings many years of direct marketing and client service experience to Infocore.  Prior to joining the team in 2014, Denise was an Account Executive for McCann Health working in the pharmaceutical space.  She also owned a marketing support company for 11 years that designed built custom CRM databases for clients in the semi-conductor, power supply, and motor control industries.

When Denise isn’t working, you’ll find her cutting up perfectly good fabric and sewing it back together again as colorful quilts, walking on the beach with her husband, or re-reading any of the Amelia Peabody books.  Denise is a graduate of James Madison University with a BA in Communication Arts and holds an MBA from San Diego State University.

Lynn Riccioni

Reporting and Data Specialist

Lynn came to Infocore in 2014 with a strong background in graphic arts – from typesetting and proofreading to Photoshop. She has been instrumental in the development and maintenance of the Infocore Data Repository of domestic and international list resources.

Currently, her main role includes the scheduling, collection, and preparation of all reporting post campaign to be sent to our clients, along with entering all metrics and reports into the Infocore Data Center. She also supports our Client Services team with order entry, invoicing, and various projects.

Melba Jean Garcia

Marketing Campaign Manager

Since joining Infocore in 2016, Melba has excelled at providing direct support to the Client Services team by managing order entry and processing, organizing complex email and direct mail campaigns with demanding deadlines, and tackling special projects to keep Infocore current.

Melba feels the best part of working at Infocore is being surrounded by brainpower and pups every day.  She likes the fact that everyone has something great to bring to the table, that we get our work done, and we still manage to have a good time.

On the weekends you can find Melba in the outdoors:  running, cycling, swimming, sailing, camping, and hiking.  She’s passionate about health and fitness and loves all dogs.  She might love Dachshunds a little bit more than others.

Syringa Ortega

Senior Client Services Director

Syringa Ortega is a passionate and motivated marketing professional with over 30 years of experience in creative, tactical and strategic marketing plans that encompass all facets of the industry. Syringa combines dedication to her clients and a “can-do” attitude to deliver sustainable measurable results and long-term success.

Prior to joining Infocore Syringa spent 5 years as VP of Client Service in one of the largest Tier 2 Automotive Advertising agencies in the US, working with Honda and Acura Associations in 40+ markets.

Before that, her automotive clients included a large number of automotive ad associations and  dealer groups including Van Tuyl (now Berkshire Hathaway) the largest privately held dealership group in the country where she was the internal Media Director.

Syringa says her happy place is either walking on the beach with her dog Jovi or on her Peloton gunning for a new PB. She recently moved from Arizona to Carlsbad, CA #syringabythesea

Lovie Edwards

Controller

Lovie joined the Infocore team in 2017 and serves as Controller. In this role, she is responsible for leading Infocore’s overall financial activities, including accounting and reporting, financial planning and analysis, and business decision support.

Prior to joining Infocore, Lovie served in a leadership role responsible for managing financial operations including general accounting, financial modeling and forecasting, and financial reporting.

Lovie earned a Bachelor of Science degree in accounting and a Master of Business Administration degree. Her pastimes include fitness, quilting, and writing.

Jade Boneff-Walsh

VP Global Markets

Jade Boneff-Walsh joined the Infocore team in 2013 as Vice President of Global Markets, responsible for developing the company’s international data partnerships. She is a recognized expert in cross-cultural negotiations and relationship management, with more than a decade of experience implementing partnerships in multicultural environments.

Prior to joining Infocore, Jade served for six years as Global Vice President of Strategic Alliances at the Entrepreneurs’ Organization, an association of business owners spanning 40+ countries. In that position, she negotiated and implemented over 20 partnership programs worldwide.

Jade was the founder and CEO of Just-a-Click Marketing & Design, an award-winning company providing multicultural marketing consulting and web and graphics design services to companies in the United States, Brazil, UK and China. She also co-founded Twilight Company, a leading provider of design and creative services for the entertainment industry in Brazil.

Jade’s experience as an entrepreneur led her to volunteer for many years as marketing and communications advisor to the Small Business Development Center (SBDC), a program of the U.S. Small Business Administration (SBA) in Alexandria, VA.

Jade holds degrees in Journalism and Law, and an MBA in International Business. She is certified in Alliance Management by the Association of Strategic Alliances Professionals (ASAP).

Jade has lived in Australia, Canada, United States and Brazil, and currently resides in Arlington, Virginia.

Bill Boyajian

Chairman of the Board

Bill is the former long-time president of the Gemological Institute of America, and is currently founder and president of Bill Boyajian & Associates, Inc. His firm consults for a wide variety of companies and specializes in leadership, business and organizational development, family transition, and succession planning. Bill is the author of Developing the Mind of a Leader – Your Path to Lead and Inspire People. In addition to his consulting, he is member of several boards of directors and is a sought-after business coach and speaker

Peter Jupp

Co-Owner and Co-Founder

Peter has a long career in the direct marketing industry and was a pioneer in the development of the industry in England. He was the owner of the Ralton Group, one of the UK’s largest integrated Direct Marketing Services groups, until its sale in 1997. Peter was also a founding member of EuroNet, a consortium of European Direct Marketing Services Groups, and has been a promoter of international business cooperation.

Peter and his wife, Beth, founded Infocore, Inc in 1992 and have provided marketing campaign intelligence and data acquisition to hundreds of agencies and companies over the years. In the US, Peter was the Chairman of the International Council of the New York based Direct Marketing Association and a frequent speaker at the DMA’s annual conference and other industry events in the US, Latin America and Europe. He has also appeared on the “Inside Business” radio show to discuss the Direct Marketing industry and the issues facing it.

In his current role as CEO, his responsibilities include providing vision, strategy and ensuring their execution.  He feels the best part of working at Infocore is the team he gets to work with every day.

When he’s not leading the Infocore team, Peter spends his time playing golf and enjoying all foods Italian.

Beth Jupp

Co-Owner and Co-Founder

Beth manages special projects at Infocore, and brings many years of experience in direct marketing, client strategy, analytics, and system design to the organization.  She played a key role in the companies’ database development. As an owner, co-founder, and board member, she feels the best part of working at Infocore is being able to help create something bigger than herself (the company) that offers opportunities and a livelihood for others.

Prior to starting Infocore, Beth was responsible for credit decisions of largest heavy construction financing account at CIT Group; P & L accountability for Canadian division of a major promotional products supplier; Responsible for internal system design and implementation at major professional book publisher.

Beth loves the outdoors, is a competitive horsewoman, and is passionate about all animals.  She has contributed her time in a number of charitable organizations, including the Board of Challengers at the Argyros School of Business and Economics at Chapman University.

Craig W. Branigan

Board Member

Craig is a recognized authority on global branding and brand communications as well as a respected CEO and leader. Craig has 28 years’ experience as the CEO of leading brand consulting and advertising companies within the WPP network, including The B to D Group of Companies, Landor and Young & Rubicam San Francisco. Craig recently retired from WPP and is currently leveraging his experience by serving on the Board of Directors of Infocore Inc. and the Advisory Board of Lagunitas Brewing Company. Craig is also VP of Marketing and Communications for the Chief Executive’s Organization (CEO) and a member of their International Board of Directors.

Roxy

Infocore Mascot

Nickname: Pumpkin Face

Favorite activity: Playing with her doggie friends and laying in the sunshine.

Age: 9 (in October 2019)

Behaviors:  Very well-behaved but a diva all at the same time. She loves to snuggle on the weekends. Enjoys being on the boat and riding around on the paddle board with her dad.

Vendetta

Infocore Mascot

Nickname: The Divine Miss V (or Sassy Pants)

Breed: Purebred Arabian mare.

Age: 11

Accomplishments: 11-time national champion.

Personality: Vendetta is very dominant in that she wants her food first and is bossy with other horses, but she listens to her humans well, likes to work and has an enormous amount of talent.

Favorite food: Peppermints.