overview

As part of a launch for a new high-end menswear line, we built an international audience list of males in the highest income brackets in European and Asian markets.

Problem

Because affluence differs by country, Infocore worked with our global partners to define the highest income segments for each market. In addition, data compliance and preferred languages were known variables.

Solution

Infocore sourced affluent males in Japan, Germany, Italy, and China by researching multiple data owners and executed a multiple deployment campaign that complied with the data privacy guidelines and native language in each country.

Results

Over the course of three email deployments, the global acquisition campaign saw the following results:

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  • 183029
     emails sent
  • 15%
     open rate
  • 4%
     click-through rate