High-End Menswear Global Acquisition Campaign

We built an international list of males in the highest income brackets in European and Asian markets for the launch of a high-end menswear line.

Problem

Because affluence differs by country, Infocore worked with our global partners to define the highest income segments for each market. In addition, data compliance and preferred languages were known variables.

Solution

Infocore sourced affluent males in Japan, Germany, Italy, and China by researching multiple data owners and executed a multiple deployment campaign that complied with the data privacy guidelines and native language in each country.

Results

Over the course of three email deployments, the global acquisition campaign saw the following results:

183,029 Emails Sent

15% Open Rate

4% Click-Through Rate