Luxury Jewelry Campaign Uses Consumer Demographics to Find a Global Audience

We helped a high-end jewelry brand launch an international email campaign to promote its new luxury watch.

A high-end jewelry brand launching an international email campaign to promote its new luxury watch needed to reach high-income male consumers in South Korea, Japan, UAE, and Germany.

Problem

The brand needed a highly-targeted email list that would also meet the varying data compliance regulations of multiple countries.

Solution

Infocore used consumer demographics to build a precisely-targeted audience list that included males over the age of 55 within the highest available income bracket in each country. Plus, our rigorous data compliance review process gave our client peace of mind that all third-party data was in line with regulations for each country.

Results

This email campaign resulted in:

206,178 Emails Sent

13% Open Rate

6% Total Click-Through-Rate